CCCaitlin Cullinane
@caitlincullinane
Product Marketing Manager driving strategic initiatives for growth and adoption.
United StatesWhat I'm looking for
As a Product Marketing Manager, I thrive on leading strategic initiatives that drive product adoption, revenue growth, and market impact. I specialize in defining Ideal Customer Profiles (ICPs), crafting compelling messaging, and executing go-to-market strategies that bring products to life. Whether it’s launching new solutions, spearheading AI and enterprise initiatives, or collaborating across teams to fill critical gaps, I take a hands-on approach to every challenge.
At Cylindo, I have successfully built strategic materials and enablement programs from the ground up, leading cross-functional teams to execute GTM strategies that accelerate product adoption and retention. My efforts in launching the Modular Designer product resulted in significant initial pipeline growth, and I have developed high-impact proposals that secured executive buy-in for new initiatives projected to generate over $1M in annual recurring revenue. I believe the best outcomes come from strong collaboration, and I am passionate about turning ideas into results.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Cylindo ChaosSoftwareInc.
Jun 2022 - Present (3 years)
As a founding product marketing manager, I built strategic materials, enablement programs, and detailed internal and external product collateral from the ground up. I led cross-functional teams across Revenue, Product, and Marketing to execute GTM strategies on a continuous deployment schedule for accelerated product adoption, revenue growth, and retention.
Product Marketing Manager
Acquia
Jul 2021 - Present (3 years 11 months)
I orchestrated Drupal migration strategy, WordPress competition, and go-to-market activities, including security, performance products, migration acceleration tools, and China hosting services. I authored comprehensive messaging for campaigns and products, defining target markets, personas, competitive landscape, keywords, and product capabilities.
Senior Account Management Coordinator
Acquia
Aug 2019 - Present (5 years 10 months)
I led Acquia’s Federal and EDU accounts and later the largest Global Customer accounts in support of renewal, upsell, and cross-sell efforts, as well as infrastructure requests and product provisioning. I was promoted from Account Management Coordinator.
Education
Degrees, certifications, and relevant coursework
FUFairfield University
Bachelor of Science, International Business
Grade: Magna Cum Laude
Graduated with Magna Cum Laude honors. Focused on International Business, gaining a comprehensive understanding of global markets and business operations.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
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