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Jay Junjie Bian

@jayjunjiebian

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B2B digital commerce leader at Hilti, grew its web channel to CHF 54M in revenue in 2025.

Hong Kong

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At Hilti Group, I managed the North Asia corporate web channel, which generated CHF 54M in revenue in 2025, delivering double-digit eCommerce growth. I also led regional remote-sales teams that generated CHF 18M in net sales that year.

At Hilti, I owned the global social media ecosystem and led the Pixlee user-generated-content platform launch. I authored a community and content standards playbook adopted by 60+ markets.

Since 2026, I’ve co-founded Exlora Group, where I launched Mas Battery from its first supplier quote to a live, revenue-generating operation in Spain in four months. I designed its AI operating model and built live client revenue dashboards, fleet monitoring, and a reconciled revenue feed into a client ERP system.

Across my roles, I’ve worked on international market entry, digital transformation, and channel marketing. I’m fluent in English and a native Mandarin speaker.

Experience

Work history, roles, and key accomplishments

Current

Co-founder

Current

Exlora Group

Mar 2026 - Present (6 months)

Launched Mas Battery, an IoT connected-hardware service for partner venues, from first supplier quote to live, revenue-generating operation in Spain in four months. Designed and ran a multi-agent AI operating model and built the data and reporting layer.

IoT AI Supplier Negotiation Unit Economics Regulatory Compliance Import Payments Tax Data Integration APIs Dashboarding Fleet Monitoring ERP Brand Positioning Pricing Customer Experience RevShare

Fractional Marketing Lead

Markswell Uniforms

Jun 2026 - Aug 2026 (2 months)

Led overseas market entry for a Chinese manufacturer as fractional marketing lead, including market research, segmentation, channel strategy, and CRM. Re-ranked the target list based on supply-chain access to focus on winnable independent buyers.

Market Research Competitive Analysis Customer Segmentation Channel Strategy Outbound Messaging CRM Social Media

Channels Manager, Digital Business Owner

Hilti Group

Jan 2023 - Nov 2025 (2 years 10 months)

Led regional remote-sales teams across Japan, Korea, mainland China, Taiwan, and Hong Kong, generating CHF 18M in net sales in 2025. Managed the corporate web channel generating CHF 54M in revenue, delivering double-digit eCommerce growth.

Sales Leadership Ecommerce Web Channels Performance Analysis Content Optimization Budget allocation AI Chatbots Localization Paid Media CRM

Change Manager, Digital Transformation Project Lead

Hilti Group

Mar 2020 - Dec 2022 (2 years 9 months)

Led global digital transformation programmes across marketing, eCommerce, and collaboration platforms using Prosci ADKAR, Agile, and OKR frameworks. Served as product owner for the global OKR rollout across a 300+ person organisation.

Change Management Prosci ADKAR Agile OKRs WorkBoard Product Owner Digital Transformation Stakeholder Management

Global Social Media Manager, Digital Product Owner

Hilti Group

Oct 2017 - Feb 2020 (2 years 4 months)

Owned the global social media ecosystem as a digital product, coordinating content and paid amplification with lead markets. Led the Pixlee user-generated-content platform launch and authored the community and content standards playbook adopted by 60+ markets.

Social Media Management Digital Products Content Strategy Paid Amplification Pixlee User Generated Content Playbook Development

Social Media Marketing Manager, Account Lead

MeetSocial Co. Ltd.

May 2016 - Sep 2017 (1 year 4 months)

Led key B2B and B2C accounts (ANTA, Air China) on international expansion campaigns across Meta, Google, and Pinterest, lifting client ROI 25% through segmentation-driven targeting and structured A/B testing.

Social Media Marketing Account Management Meta Google Pinterest Segmentation A B Testing ROI Optimization