Shailza User

Scaled organic traffic from 3K to 15K monthly sessions through an AI-first SEO strategy, generating 130-150 organic MQLs per month. Led implementation of AEO, GEO, and AIO strategies to improve brand discoverability across AI-powered search engines.

Achieved 147% surge in website clicks via Google Search Console over six months through a data-driven SEO strategy. Increased organic traffic by +55% YoY and boosted blog engagement by +120% through content strategy and technical SEO improvements.

Managed and optimized paid social media campaigns on Facebook and Instagram using Facebook Business Manager, improving audience targeting and reducing CPA. Executed affiliate marketing initiatives in collaboration with Yahoo.

Implemented comprehensive SEO strategies including on-page optimization, technical audits, off-page link building, and keyword planning for clients in the US, UK, Canada, and Australia. Managed digital marketing execution across multiple platforms for an international client portfolio.

Managed SEO, SMO, on-page and off-page optimization for multiple client accounts, executing link building, guest posting, infographic submissions, and content development.

Pursued a Post Graduate Diploma in Business Administration with a focus on Marketing, completing the program in December 2020.

Earned a Bachelor of Technology in Information Technology from Punjab Technical University, completing the degree in May 2014.