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Anup Giri

@anupgiri1

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Senior SEO Lead and Digital Marketing Strategist driving AI Search and organic growth through data-led SEO systems.

India

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What I'm looking for

I’m looking to lead SEO and digital growth for international teams—using AI Search (GEO/AIO), Entity SEO, and technical SEO to drive qualified leads, improve rankings, and cut CPL by building data-driven organic acquisition systems.

I’m a Senior SEO Lead and Digital Marketing Strategist with 11+ years of experience helping international businesses increase organic traffic, qualified leads, and revenue through AI Search (GEO/AIO), Entity SEO, Technical SEO, and data-driven growth strategies.

I reduce dependence on paid advertising by building CPL-focused organic acquisition systems—blending schema markup, semantic optimization, and content clusters—so performance teams can scale with confidence.

In recent roles, I’ve led enterprise-level technical SEO audits, managed keyword research and on-page SEO aligned to conversion goals, and used GA4 and Google Search Console to turn data into actionable growth insights. I also mentor teams and collaborate cross-functionally to deliver measurable ROI across multi-client, multi-industry environments.

Experience

Work history, roles, and key accomplishments

Current

Search Engine Optimization Team Lead

Current

Digityza

Dec 2025 - Present (7 months)

Lead SEO strategy and execution for multiple client accounts. • Conduct technical SEO audits and implement optimization recommendations. • Manage keyword research, content optimization, and on-page SEO initiatives. • Monitor website performance using Google Analytics 4 and Google Search Console. • Guide and mentor SEO team members to ensure project quality and timely delivery. • Collaborate with c

Search Engine Optimization (SEO)Google Analytics Google Search Console Digital Strategy Landing Page Optimization Digital Marketing

Current

Senior SEO Lead

Current

Digityza

Dec 2025 - Present (7 months)

Led end-to-end SEO strategy and execution for multiple international client accounts, improving rankings and organic traffic. Conducted enterprise technical SEO audits, used GA4 and Google Search Console for performance insights, and mentored the SEO team.

Technical SEO Enterprise SEO Audit Keyword Research On Page SEO GA4 Google Search Console Mentoring Local SEO Link Building Organic Growth

Digital Marketing Strategist

Saadee IT Services

Apr 2021 - Oct 2025 (4 years 6 months)

Implemented Entity SEO and Generative Engine Optimization (GEO) strategies to improve semantic relevance and visibility in AI Overviews and featured snippets. Reduced CPL by combining SEO insights with PPC behavioral data and built AI-driven content clusters and AIO workflows to improve organic traffic quality.

Generative Engine Optimization (GEO)AI Overviews PPC Behavioral Data Topical Authority CRO SEM Content Marketing Performance Analysis Organic Search Conversion Rate Optimization (CRO)

Assistant Manager - Digital Marketing

GeoTargetSEO Technologies

Apr 2015 - Aug 2018 (3 years 4 months)

Managed and executed digital marketing strategies integrating SEO, SEM, social media, and email marketing. Oversaw campaign management, coordinated teams, mentored staff, and supported client KPI performance and reporting.

Digital Marketing SEO SEM Social Media Marketing Email Marketing Campaign Management Team Coordination Mentoring KPI Reporting Organic Search

Search Engine Optimization Team Lead

Wildnet Technologies

Dec 2010 - Oct 2012 (1 year 10 months)

- Managed SEO projects for US-based B2B and retail clients, achieving top rankings for high-value keywords.
- Conducted site audits, backlink management, and competitive analysis using tools like Ahrefs and SEMrush.

Landing Page Optimization Search Engine Optimization (SEO)

SEO Team Lead

Wildnet Technologies

Dec 2010 - Oct 2012 (1 year 10 months)

Drove competitor research to create high-intent SEO strategies and improve keyword positioning. Optimized site structure for crawlability, indexation, and page performance, and resolved technical SEO issues to improve user experience and search performance.

Competitor Research SEO Strategy Technical SEO Indexing User Experience

SEO Analyst

Elixir Web Solutions

Feb 2009 - Nov 2010 (1 year 9 months)

Conducted competitor research to design targeted SEO strategies for client websites. Tracked and analyzed SEO metrics for performance reporting and built high-quality backlinks to strengthen domain authority and improve off-page SEO.

Competitor Research SEO Strategy performance reporting Backlinks Off Page SEO Domain Authority