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Daniela NaranjoDN
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Daniela Naranjo

@danielanaranjo1

Programmatic Senior Associate at Hearts & Science managing $3M in media investment and campaigns achieving up to 300% ROI.

Colombia
Message

At Hearts & Science, I manage media investment across campaigns for Singapore Airlines and Wellstar US, coordinating with clients, media partners, and internal teams. I analyze performance and turn campaign data into recommendations; campaigns I supported achieved up to 300% ROI.

Previously, at BeautyCo-Lab, I supported ad operations across 24 L’Oréal USA brands, managing creative assets and campaign trafficking. At Amazon, I resolved customer escalations, and at Ilyas Marketing, I worked in sales and trained a team of interns.

Experience

Work history, roles, and key accomplishments

HS
Current

Senior Associate, Programmatic

Hearts & Science

Apr 2025 - Present (1 year 7 months)

Lead recurring status meetings and performance reviews, presenting campaign results and coordinating resolutions. Manage client and partner relationships across Singapore Airlines, Wellstar US, and 12 media partners, overseeing ~$3M in media investment.

Education

Degrees, certifications, and relevant coursework

Suffolk University logoSU

Suffolk University

Bachelor of Science, Marketing & Global Business

2016 - 2019

Pursued a Bachelor of Science in Marketing and Global Business with a Finance Minor from 2016 to 2019.

Bunker Hill Community College logoBC

Bunker Hill Community College

Associate's Diploma, International Business

2014 - 2016

Earned an International Business Associate's Diploma from 2014 to 2016.

Tech stack

Software and tools used professionally

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