Jason Frydakis
@jasonf
EMEA GTM and strategic partnerships leader driving digital platform ecosystems and partner-led growth.
NetherlandsWhat I'm looking for
I design the partnerships and ecosystem strategies that create new business growth.
16+ years as a strategic partnerships and BD leader at Samsung, Google, Warner Bros. Discovery and Lynk & Co — defining go-to-market strategies, building partner ecosystems from scratch, and driving commercial growth across media, streaming, consumer tech, connected platforms and emerging technology. I work at the intersection of technology and business: shaping the vision, identifying the right partners, structuring the deals, and aligning cross-functional teams to execute. That combination of strategic thinking and commercial acumen has delivered platform launches before categories existed, EMEA-wide ecosystem growth, and C-suite partnerships across global markets.
Based in Amsterdam; seeking Director and VP-level roles in strategic partnerships, ecosystem development and business growth — across media, consumer tech, digital platforms, connectivity and emerging technologies, in Europe and remote.
Experience
Work history, roles, and key accomplishments
Connectivity Services Lead
Lynk & Co
Mar 2023 - Mar 2026 (3 years)
Owned strategic planning and GTM execution for in-car connected services across Europe and China, renegotiating partner agreements to deliver a 35% cost reduction while improving service satisfaction through integrated consumer insights.
Director, EMEA Partnership Development
Warner Bros. Discovery
Sep 2021 - Feb 2023 (1 year 5 months)
Led EMEA distribution and platform partnerships with OEMs and CTV platforms, doubling EMEA subscriber growth in H1 2022 via content agreements and partner marketing, and developed the regional FAST strategy and partner propositions.
Owned GTM and partner marketing for Android TV and Google Assistant in EMEA, delivering campaigns that drove up to 20% increase in Assistant activations for top OEM partners and initiating a global eCommerce audit across 15 retailers.
Owned Samsung's Smart TV ecosystem across Europe, founded and launched Samsung TV Plus Europe, led a 17-person regional team, negotiated VP-level content deals, and exceeded revenue targets by 20% through monetisation and co-marketing initiatives.
Education
Degrees, certifications, and relevant coursework
University of Wales
Bachelor of Science, Business Economics & Marketing
Pursuing a BSc in Business Economics & Marketing at the University of Wales.
Availability
Location
NetherlandsAuthorized to work in
Social media
Job categories
Skills
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