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Jason Adlman

@jasonadlman

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I scale omnichannel loyalty, CRM, and mobile retention programs that drive measurable revenue growth.

United States

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What I'm looking for

I'm looking to lead growth, loyalty, CRM, and omnichannel lifecycle strategy, using data-driven customer journeys, predictive analytics, and budget governance to improve retention, lifetime value, and measurable revenue.

I've grown Hibbett Sports' Rewards ecosystem to more than 20 million members across 1,000+ stores, e-commerce, and mobile applications. Loyalty member sales reached 70% of company revenue and exceeded $1B in annual transactions.

I lead omnichannel retention through email, SMS, RCS, push notifications, direct mail, and event-triggered customer journeys. My RCS rollout increased revenue per message by 76%.

I govern $6.5M in annual mobile messaging and direct-mail budgets, using attribution, CAC, CLV, and full-funnel performance to optimize investment. I use Snowflake SQL, GA4, Excel, and BI platforms to turn transactional data into growth roadmaps.

Across my Hibbett career, I've led loyalty operations, customer insights, promotional strategy, and marketing analytics while mentoring analysts and coordinating cross-functional teams. I also bring earlier experience in inventory analysis, merchandise allocation, and retail operations.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

Hibbett Sports

Jun 2025 - Aug 2026 (1 year 2 months)

Spearheaded strategic initiatives for the Hibbett Rewards loyalty program, serving 20M+ members across 1,000+ stores, e-commerce, and mobile apps. Directed multi-channel digital and mobile retention programs and managed annual marketing budgets.

Loyalty Program Management CRM Strategy RCS Messaging Push Notifications Email Marketing Event Triggered Campaigns Snowflake SQL GA4 Excel BI Platform Attribution Modeling Direct Mail Budget Management Team Leadership

Senior Customer Loyalty & Marketing Analytics Manager

Hibbett Sports

Dec 2017 - Jun 2025 (7 years 6 months)

Oversaw enterprise loyalty programs and CRM tool operations, scaling the customer base by 1.8M members annually. Drove loyalty member sales to 70% of total revenue, generating over $1B in annual member transactions.

Loyalty Program Management CRM Strategy Customer Analytics SQL Data Analysis Promotional Strategy Cross functional Leadership Vendor Management Customer Insights ROI Analysis

Database Marketing Analyst

Hibbett Sports

Apr 2016 - Dec 2017 (1 year 8 months)

Constructed and analyzed promotional offers and reward structures across retail and e-commerce. Managed customer rewards program operations and spearheaded customer insights initiatives.

Database Marketing Data Analysis Customer Insights Survey Design Photoshop Promotional Strategy

Replenishment Buyer

Hibbett Sports

May 2014 - Apr 2016 (1 year 11 months)

Conducted weekly inventory and sales velocity analyses to ensure core product lines maintained 100% in-stock availability. Maintained inventory control standards to prevent out-of-stocks and overextended budgets.

Inventory Management Sales Analysis Supply Chain Budget control

Product Allocator

Hibbett Sports

Jul 2012 - May 2014 (1 year 10 months)

Managed inventory distribution and allocated merchandise across a nationwide retail footprint of over 1,000 stores to optimize stock turn and regional demand.

Inventory Allocation Merchandising Supply Chain Retail Operations