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Janet Pan

@janetpanschaefer

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Dynamic marketing leader driving user engagement and revenue growth.

United States

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What I'm looking for

I seek a role that fosters innovation and collaboration, allowing me to drive impactful marketing strategies while contributing to a dynamic team environment.

I am a seasoned marketing professional with extensive experience in user engagement and performance marketing. Currently, I serve as the Director of User Engagement at Fringe Inc., where I lead a team in developing omni-channel engagement strategies that have resulted in a remarkable 133% revenue growth. My expertise in Salesforce Marketing Cloud and analytics has enabled me to implement innovative solutions, such as an AI-powered recommendation engine that significantly improved our email click-through rates.

Previously, I held leadership roles at EverQuote and Wayfair, where I successfully managed large teams and drove substantial profit increases through strategic marketing initiatives. My ability to collaborate across departments has led to the creation of automated solutions that generated millions in annual revenue. I am passionate about leveraging data to optimize marketing strategies and enhance user experiences.

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Experience

Work history, roles, and key accomplishments

Current

Director User Engagement

Current

Fringe Inc.

Sep 2021 - Present (4 years 2 months)

Built and led a team responsible for omni-channel user engagement strategy, including technical improvements in Salesforce Marketing Cloud. Drove significant revenue growth and increased email click-through rates by launching an AI-powered recommendation engine and implementing customization through AMPScript coding.

User Engagement Salesforce Marketing Cloud AI AmpScript Analytics Vendor Management SMS Marketing

Vice President Performance Marketing

EverQuote

Mar 2021 - Present (4 years 8 months)

Led and mentored Remarketing teams, encompassing Email, Calls, SMS, Engineering, Analytics, and Data Science, which served as the company's largest profit driver. Successfully added 25% in profit by launching a new SMS channel and managed the RFP and business implementation of a new CRM system.

Performance Marketing Remarketing Email Marketing

Director Performance Marketing

EverQuote

Aug 2019 - Present (6 years 3 months)

Directed performance marketing initiatives, leading cross-functional Remarketing teams to optimize key profit drivers for the company. Contributed to significant profit growth by overseeing strategic channel development and analytical improvements.

Performance Marketing Remarketing Digital Marketing

Senior Project Manager Data Science & Analytics

Wayfair Inc.

Jun 2017 - Present (8 years 5 months)

Established a strong partnership between Data Science, Merchandising, and Engineering to develop automated solutions. These initiatives included deduplication efforts that generated over $5M in annual revenue and improved classification accuracy by 38%.

Data Science Analytics Project Management

Senior Manager Site Merchandising (AllModern)

Wayfair Inc.

Dec 2015 - Present (9 years 11 months)

Led a team of five analysts focused on optimizing the AllModern website through data-driven insights, aesthetic improvements, and A/B testing. Successfully executed a homepage redesign across desktop and mobile platforms, resulting in a 12% increase in mobile conversion rate.

Site Merchandising Web Optimization Data Analysis

Manager | Programming and Engagement

Rue La La (now Rue Gilt Groupe)

Jul 2014 - Present (11 years 4 months)

Optimized merchandising strategy by implementing innovative themes, conducting trend analysis, and developing personalization models. Led a team focused on enhancing business outcomes and email communications through concise analysis and actionable recommendations derived from A/B testing.

Merchandising Analysis Personalization Trend Analysis

Manager | CRM (Personalization & Segmentation)

Rue La La (now Rue Gilt Groupe)

Jun 2013 - Present (12 years 5 months)

Managed CRM initiatives with a focus on enhancing customer personalization and segmentation strategies. Utilized data insights to drive targeted engagement and optimize customer lifecycle communications.

CRM Personalization Segmentation Customer Engagement

Manager | Insights & Analytics

Rue La La (now Rue Gilt Groupe)

Mar 2013 - Present (12 years 8 months)

Provided critical insights and analytics to inform business decisions and optimize operational strategies. Led efforts to translate complex data into actionable recommendations for various departments.

Data Analysis Business Intelligence Reporting

Data Analyst | Insights & Analytics

Rue La La (now Rue Gilt Groupe)

May 2011 - Present (14 years 6 months)

Performed in-depth data analysis to uncover key trends and patterns, supporting strategic business initiatives. Contributed to optimizing merchandising and engagement strategies through data-driven insights.

Data Analysis Data Mining Reporting SQL

Analyst

Analytics Operations Engineering (now McKinsey & Company)

Sep 2009 - Present (16 years 2 months)

Delivered data-driven solutions and actionable insights through comprehensive segmentation and data analysis. Identified opportunities that resulted in approximately $500,000 in cost savings for the organization.

Data Analysis Segmentation Problem Solving