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Jarrell Baskfield

@jarrellbaskfield

Message

I build high-impact visual campaigns, retail experiences, and brand growth through creative direction.

United States

Message

What I'm looking for

I'm looking to lead visual, brand, and marketing work that connects products with communities, drives measurable growth, and brings creative campaigns to life across digital, retail, and events.

I've led creative direction, digital marketing, and community campaigns for retail brands including Xchange Norfolk, All-Star Sports, and Champs Sports/Eastbay. My work has increased social followings, store traffic, and web traffic by as much as 59%, 45%, and 45% respectively.

I'm a visual artist and director who creates graphics, branded events, retail floor plans, websites, social content, and product campaigns. I also created three signature sneaker colorways for Nike, generating $38,785 in sales after a three-week campaign.

Experience

Work history, roles, and key accomplishments

Current

Creative & Marketing Director

Current

Status

May 2022 - Present (4 years 4 months)

Designed and constructed the buildout of store front; managed creative for website and social media; hosted and branded community events, increasing social media following and community awareness by 55%.

Creative Direction Digital Marketing Project Management Event Planning Social Media Management Market Research

Graphic Designer/Print Production Artist

Visual Communications

Dec 2023 - May 2024 (5 months)

Created graphics using client direction and agency assets; prepared print-ready files and used creative problem solving to achieve goals.

Graphic Design Print Production Adobe Creative Suite Creative Problem Solving

Creative Designer

Champs Sports/ FootLocker/ Eastbay

Sep 2021 - May 2022 (8 months)

Designed look books, websites, social channels, blogs, emails, and events; served as design ambassador and managed multiple projects to meet deadlines.

Creative And Design Branding Project Management Cross Functional Collaboration Social Media

Multimedia/ Apparel Designer

All-Star Sports

Aug 2019 - Sep 2021 (2 years 1 month)

Promoted products via social media, increasing web traffic by 45%; identified visual solutions for retail brand, contributing to growth from 10 to 33 stores in 2 years.

Multimedia Design Apparel Design Social Media Marketing Digital Marketing Market Research

Creative Director

Xchange Norfolk

Jan 2018 - Aug 2019 (1 year 7 months)

Promoted products via social media, increasing store foot traffic by 45%; hosted and branded community events, increasing social media following by 59%; hired videographers and content creators.

Creative Direction Social Media Management Event Planning Branding Marketing Team Leadership

Freelance Designer

addbutta.com

Jan 2015 - Jul 2019 (4 years 6 months)

Created three Signature Colorways Sneakers for Nike, generating $38,785 in sales after 3 weeks of campaigning; showcased various artists at festivals throughout Richmond, VA.

Footwear Design Marketing Campaigning Branding