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James Sackenheim

@jamessackenheim

Marketing data analyst at AAA Club Alliance who developed an omnichannel dashboard and campaigns that increased test response rates by up to 43%.

United States

Message

At AAA Club Alliance, I developed and monitored automated lifecycle campaigns across phone, email, and direct mail. I also built an omnichannel spend-to-performance dashboard used by executive leadership for planning and decision-making.

I integrated customer enrichment data with product usage and demographics to inform more personalized messaging, increasing response rates by as much as 43% in testing. At JPMorgan Chase, I helped scale multi-channel account acquisition by 12% while meeting ROI and controls requirements.

At CitizenShipper, I developed customer-centric programmatic web products that grew organic revenue 17%, and integrated marketing campaigns that grew revenue 25%. Earlier, at Victoria’s Secret, I owned the strategy and ROI performance of a $35M digital growth budget, helping grow generated revenue by 169% over three years.

Experience

Work history, roles, and key accomplishments

Data Analyst, Marketing Data

AAA Club Alliance

Mar 2025 - Mar 2026 (1 year)

Led end-to-end development, QA validation, deployment, and monitoring of automated lifecycle campaigns in Adobe Campaign. Built a first-of-kind omnichannel spend-to-performance dashboard in PowerBI and integrated external enrichment data to increase response rates by up to 43%.

Adobe Campaign Power BI Data Analysis Marketing Automation Multichannel Campaign Management Customer Segmentation Testing

Vice President, Digital Marketing Strategy

JPMorgan Chase

May 2023 - Nov 2024 (1 year 6 months)

Scaled multi-channel account acquisition by 12% while operating within strict ROI and controls requirements. Roadmapped and led development of foundational strategies, structures, and tools for reporting, executive communication, and personalized customer experiences.

Digital Marketing Paid Search Paid Social Demand Generation Affiliate Marketing ROI Analysis Financial Modeling Incremental Testing

Head of Marketing / Senior Marketing Manager

CitizenShipper

Jan 2022 - Dec 2022 (11 months)

Grew revenue 25% by crafting end-to-end integrated marketing campaigns targeting multiple personas. Launched programmatic web products that grew organic revenue 17% and led revenue growth of 9% year-over-year through retention strategies across integrated channels.

Integrated Marketing Campaign Management Conversion Rate Optimization Retention Marketing SEO SEM Email Marketing Content Marketing SMS Push Notifications Display Advertising Paid Social Customer Success

Growth Consultant (Product & Marketing)

Independent Startup Consultant

Mar 2019 - Jan 2022 (2 years 10 months)

Reported to founders/CEOs and gathered customer feedback to inform product roadmap, increasing download-to-subscriber rate by 85% and decreasing churn by 56%. Advised on fundraising pitch deck that acquired $1M in funding.

Product Marketing Customer Insights Product Roadmapping Fundraising Pitch Deck Storytelling Persona Development

Manager / Senior Analyst / Analyst, Digital Marketing

Victoria's Secret

Nov 2012 - May 2016 (3 years 6 months)

Owned strategy and ROI performance of $35M digital growth budget, growing generated revenue by 169% over 3 years. Strategized and executed around 100 go-to-market product launches and hired and trained 4 digital marketers.

Digital Marketing Paid Search Display Advertising Paid Social Affiliate Marketing SEO ROI Analysis Budget Management Team Leadership Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Northwestern University

Master of Business Administration, Business Administration

Master of Business Administration (MBA) from the Kellogg School of Management and Master of Science in Design Innovation (MSDI) from the McCormick School of Engineering.