Open to opportunities

james huntley

@jameshuntley

Message

I build distinctive B2B technology brands, design systems, and digital products that drive qualified growth.

United States

Message

What I'm looking for

I'm looking to lead brand, product, and digital design for technical B2B businesses where strategy, design systems, and measurable growth matter. I value hands-on creative leadership, product fluency, and the opportunity to build distinctive, ownable visual languages.

I've led brand, product, and digital transformation work for Monogoto, KORE Wireless, Western Governors University, DMI, and Michigan.com. My work connects technical B2B products with clear positioning, ownable visual systems, and measurable marketing performance.

At KORE Wireless, I repositioned the business from a commodity SIM narrative to an integrated network-platform story and led a 300+ page HubSpot migration to a 90-page WordPress multisite with zero downtime. The work delivered 89.3% keyword-ranking growth, 84.8% growth in top-three positions, and 12.6% year-over-year organic traffic growth.

I've built enterprise design systems, including a 20-page atomic system at KORE and the searchable “Guidance” standards platform at Western Governors University. I also led UX/UI redesign and rollout of Open edX navigation, creating a scalable foundation for future university features.

I stay hands-on from strategy through execution, using generative AI to create premium, ownable visual languages rather than more generic assets. Earlier, I led a 15-person creative team at Michigan.com, earned Manager of the Year recognition, and received a MUSE Creative Award at DMI.

Experience

Work history, roles, and key accomplishments

Current

Creative Director (Contract)

Current

Monogoto

Aug 2025 - Present (1 year)

Repositioning brand ahead of Series B fundraising; qualified leads improved month-on-month per external performance agency. Replaced dated Corporate Memphis illustration style with technical isometric system, differentiating from homogenous AI startup aesthetic.

Brand Strategy Creative Direction Generative AI

Creative Director

KORE Wireless

Aug 2022 - Aug 2025 (3 years)

Integrated generative AI to adapt disparate stock assets into single, premium, ownable house style on startup budget. Directed messaging shift from commodity free SIM narrative to integrated network-platform positioning. Migrated 300+ page HubSpot site to lean 90-page WordPress multisite with zero downtime; achieved +89.3% keyword ranking growth, +84.8% top-3 position growth, and +12.6% organic tr

Generative AI Brand Strategy Creative Direction HubSpot WordPress SEO Design Systems Atomic Systems

Visual Design Lead & Senior UX/UI Designer

Western Governors University

Mar 2022 - Feb 2024 (1 year 11 months)

Built 'Guidance' — interactive, searchable design standards platform replacing static PDF documentation; accelerated onboarding and reduced course time-to-market across four academic colleges. Established Figma component libraries and WCAG-compliant enterprise design systems adopted org-wide. Led end-to-end UX/UI redesign, testing, and university-wide rollout of overhauled Open EdX navigation syst

Figma Design Systems UX UI Design Edx Component Libraries

Senior Designer to Senior Art Director

DMI

Feb 2016 - Nov 2022 (6 years 9 months)

Advanced from Senior Designer to Senior Art Director through acquisition; functioned as embedded internal creative agency across IoT and digital services portfolio. Scaled creative output — brand, web, UI/UX, campaign, video, print — without external agency support under tight budgets and timelines. Received MUSE Creative Award in 2020.

Brand Design Web Design UI UX Campaign Management Video Print Creative Direction

Digital Designer to Creative Team Manager

Michigan.com

Jan 2011 - Dec 2016 (5 years 11 months)

Led 15-person creative team (13 designers, 2 copywriters) delivering performance advertising for high-volume SMB accounts. Drove 11% YoY registration growth for Detroit Marathon — record 27,000+ runners, $2M+ charity raised, co-title sponsor renewed for three years. Hand-coded HTML/CSS email and landing campaigns optimized to click-through and conversion KPIs. Received Manager of the Year (2014) a

Team Leadership Performance Advertising HTML CSS Email Marketing Landing Pages Campaign Optimization