Bobby Spiecher

I built a base system library for the agency to use as a per-client template. I rebranded the Agency and redesigned their website. I optimized and expanded digital brands for a number of their clients. I produced and led the visual design of a number of client homepages.

I led the optimization of libraries for Salesforce and Meta. I conceptualized and designed landing pages. I designed animation storyboards for Dropbox using the abstract UI library I created while at Dropbox.

I built and managed an abstracted Ul library of the product in order for it to scale rapidly into marketing assets. These assets were used by the company-wide design org for top-of-funnel marketing pages and large-format print ad surfaces. With this effort, we reduced production time/cost company-wide by 30%.

I introduced a design system for their product in Figma, which transformed the company’s approach to design, increasing efficiency and consistency. My role involved mentoring designers to adopt a systems approach to design and collaborating closely with development teams to consider dev constraints. I worked closely with the creative director of the marketing department for brand/product parity.

At Ygrene as Lead Designer, I led strategy, branding, and marketing, conducting UX research and UI design. My role involved consulting, team management, and creative reviews. I also created illustrations and prototypes, enhancing user experience and brand engagement.

As Docpaid's Lead Designer, I led design strategy, executed competitive analysis, and developed user stories. My role encompassed consulting, creative direction, managing stakeholder reviews, and shaping brand and marketing. I specialized in UX/UI design, illustration, and prototyping, enhancing interfaces and reinforcing Docpaid's market presence.

I strategized with the project owner, defining brand identity, and led UI/UX design for a mobile app and desktop portal. My role involved competitive research, enhancing user engagement through design, and guiding a design team for visual cohesion. I notably redesigned the desktop portal to align with app's aesthetic, crafting intuitive interfaces that resonated with our audience's values.

As Sunrun’s Creative Director for Brightbox App, I led its design in line with Sunrun's branding. This involved market research, analyzing competitors like Tesla, and close collaboration for an intuitive UI/UX. Employing tools like Sketch and Cinema 4D, we overcame complex data and engagement challenges, delivering a successful app (beta) within a tight deadline.

As Art Director at Redshift, I led the Denver Panasonic Smart Cities project, creating user-friendly interfaces for a sustainable infrastructure system, with duties ranging from data visualization to UX design. I also directed Redshift's rebrand and site redesign, establishing a new style with unique monochrome 3D environments and managing wireframing, prototyping, and team collaboration.

At Fuseproject, as a Senior Interactive Designer, I led UI/UX design for Sodastream Mix and Fluidigm Callisto, involving in-depth UX research, sophisticated UI design, image compositing, and prototyping, significantly enhancing user interaction and product appeal.

As Art Director for Aether, I redesigned and optimized the company logo, created brand guidelines, and redesigned their homepage with 3D renderings and composites I created of their physical product. I also designed ads and environmental graphics for their presence at SXSW.

As Art Director at Edelman for Symantec Newsroom, I led the redesign of its architecture and style, crafting a branded responsive design. My role involved team leadership, stakeholder engagement, and ensuring design scalability for future content and devices.

As Art Director at StumbleUpon, I spearheaded the mobile app's redesign and developed a comprehensive design system, elevating the app's rating from 2 to 5 stars overnight and winning the 2015 People's Choice Webby Award.

At Bandpage, I spearheaded rebranding and platform design, creating a vibrant, musician-focused homepage. I designed user interfaces, including a fullscreen musician homepage, embeddable widgets, and an intuitive CMS. I also led the company's renaming from Rootmusic to Bandpage, crafting a simplified, universally recognizable logo.

At Attik, as a Senior Interactive Designer, I collaborated on marketing landing pages and ads for clients like Scion, Lexus, and Disney, designing award-winning interactive ads and working with world-class designers.

As Interactive Designer at Spiremedia, I designed and built the CSS/HTML for dozens of clients setting the stage for my object-oriented design approach to design systems. I also had the privilege to lead the presentation of my designs directly with each client, teaching me a lot about consulting early in my career.

As an Interactive Designer at Xylem Interactive, I developed a diverse portfolio of marketing landing pages, ads, homepage designs, and animations for clients across food service, travel, hospitality, and finance industries. My role involved creative versatility and adaptability to various sector demands, ensuring visually compelling and functional digital solutions.