Open to opportunities

VIctor Beazzo

@victorbeazzo

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Strategic creative leader blending UX, brand strategy, and digital product design to drive measurable growth.

United States

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What I'm looking for

I seek senior leadership roles where I can shape product and brand strategy, mentor teams, build scalable design systems, and deliver measurable business impact.

I am a strategic creative director who leads cross-functional design, UX, and brand teams to deliver measurable business results. I architect modular design systems, optimize digital campaigns and experiences, and mentor high-performing creative teams to improve velocity, quality, and client outcomes.

My work has driven measurable lifts — including a 55% CTR increase for AstraZeneca’s Brilinta, 38-point post-launch NPS gains, a 2.3x quarter-over-quarter lead growth campaign, and $1.4M in net-new creative services revenue — while winning multiple industry awards and building scalable, enterprise-grade platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Director

Current

Deerfield Group

Apr 2021 - Present (4 years 7 months)

Transformed digital engagement for AstraZeneca's Brilinta through UX and content optimization, increasing click-through rates by 55% and improving messaging adherence across markets. Architected a modular global design system for Forxiga to enable brand consistency across 12+ international markets and reduce localization costs.

Creative Leadership UX Design Design Systems Content Strategy Brand Architecture Cross Functional Collaboration Mentorship

Digital and Brand Creative Director

Enspire for Enterprise

Mar 2020 - Apr 2021 (1 year 1 month)

Built a new enterprise brand (renaming, visual identity) and led UX/content architecture for multi-location clients, improving session duration up to 45% and reducing bounce rates by up to 28%. Launched demand-gen campaigns that drove an average 2.3x lead growth quarter over quarter.

Brand Development Brand Identity Demand Generation User Experience Market Testing Cross Functional Team Leadership

Creative Director

Web.com

Feb 2016 - Mar 2020 (4 years 1 month)

Led a 22-person design, UX, and development team delivering high-impact creative for major brands, generating $1.4M net-new creative services revenue in 2018 and reducing client onboarding time by ~40%. Co-developed go-to-market creative offerings that improved internal margins and doubled project capacity over three years.

Team Leadership UX UI Design Product Leadership Process Improvement Revenue Growth Onboarding Design Operations

Creative Manager

Amadeus

Nov 2013 - Feb 2016 (2 years 3 months)

Managed and mentored an 11-person creative team delivering bespoke luxury hospitality digital projects for clients including Four Seasons and Dream Hotels, improving craft and delivery for high-profile accounts.