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@ashj
Experienced content writer enhancing brand visibility and engagement.
I am a passionate content writer with over seven years of experience in digital content management, specializing in enhancing brand visibility and engagement across diverse platforms. My journey has been driven by a commitment to contribute creatively to the food and beverage industry, where I aim to elevate brand presence through compelling content.
Currently, I work as a freelance content writer, crafting engaging menu and wine lists while managing digital platforms to boost online visibility and customer engagement. My previous roles in account planning have equipped me with the skills to develop targeted content strategies that significantly expand brand reach and improve client satisfaction. I have collaborated with notable clients, delivering tailored strategies that foster strong partnerships and drive noticeable improvements in brand visibility.
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Work history, roles, and key accomplishments
Self Employed
Aug 2023 - Present (2 years 3 months)
Crafting engaging menu and wine lists, enhancing retail appeal and customer satisfaction. Managing digital platforms to boost online visibility and customer engagement. Designing visual content for Instagram to improve brand recognition and follower growth.
Gozoop Group
Jun 2021 - Sep 2021 (3 months)
Collaborated with clients to identify key account needs, driving tailored strategies that led to noticeable improvements in client satisfaction. Developed business pitches with creative campaign strategies that increased brand visibility.
Gozoop Group
Nov 2019 - May 2021 (1 year 6 months)
Analyzed content performance metrics to identify growth opportunities, resulting in strategic adjustments and enhanced client satisfaction. Coordinated with SEO and media placement teams to streamline account management processes.
The Small Big Idea LLP
Apr 2019 - Oct 2019 (6 months)
Spearheaded a blog initiative, enhancing user experience and driving increased sign-ups. Provided mentorship to junior writers and strategized content for campaigns to drive website visits and social media visibility.
The Small Big Idea
Mar 2018 - Apr 2019 (1 year 1 month)
Created engaging content strategies to drive audience engagement and enhance brand visibility. Worked closely with design teams to craft creative presentations and developed interactive email content formats.
Degrees, certifications, and relevant coursework
Course, Search Engine Optimisation
2023 - 2023
Completed a course in Search Engine Optimisation to improve online visibility strategies.
Course, Data Literacy
2022 - 2022
Completed a course in Data Literacy (SPSS) to enhance data management skills.
Master of Science, Marketing Management
2021 - 2022
Formulated pricing and promotional strategies for Tesco and Land Rover. Conducted brainstorming and presentations on new-product campaigns for Samsung and Harrods. Earned a distinction in my dissertation, which was based on the impact of social media on political leaders, using the 2020 American presidential election as a reference.
Course, Google Analytics
2021 - 2021
Completed a course in Google Analytics to improve data analysis capabilities.
Course, Search Engine Marketing
2020 - 2020
Completed a course in Search Engine Marketing to enhance digital marketing skills.
Course, Content Writing
2019 - 2019
Completed a course in Content Writing focusing on web and search strategies.
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