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Sophie Moorcock

@sophiemoorcock

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I craft accessible, SEO-optimised content and lead teams across digital services and CMS platforms.

United Kingdom

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What I'm looking for

I’m looking to lead accessible, GDS-style content and migrations, using analytics and user research to improve engagement. I want to partner with stakeholders and grow teams working across Drupal and ServiceNow.

I’m an experienced content professional focused on writing, editing, and designing accessible, SEO-optimised digital content. I bring a strong grounding in Government Digital Service (GDS) standards and user-centered design, with a track record of improving both usability and engagement.

I’ve led content strategy and migrations, creating and refining web pages in CMS environments including Drupal 10 and ServiceNow. I regularly run accessibility reviews and resolve issues, aligning work to the latest guidance and testing outcomes.

My work also centers on stakeholder collaboration and measurable improvement through analytics. I use data and user testing analysis to inform content development, planning, and design—while shaping tone of voice, style guides, and content design templates.

Across roles at the Greater London Authority, Wellcome, and Mace Group, I’ve managed teams and led content calendars to standardise workflows and improve quality assurance, training, and lead times. I’m especially drawn to work that combines clear English for complex audiences with practical innovation (including considering AI for content planning).

Experience

Work history, roles, and key accomplishments

Writer and content designer

QP Communications

Oct 2025 - May 2026 (7 months)

Designing new website pages for EganKnight and building Drupal 10 pages for the Institute of Physics. Considering AI for content planning and reviewing EU accessibility and data law considerations in practical tasks.

Drupal Web Design Content Planning Accessibility Compliance

Communications Manager

Architects Registration Board

Aug 2025 - Oct 2025 (2 months)

Wrote and edited web content, e-news, and social media to boost continuous professional development participation and deliver multi-channel campaigns. Managed and mentored a team to improve quality assurance and training on accessibility and Government Digital Service (GDS) standards.

Web Content Writing Editing Social Media Campaigns Team Management Mentor Accessibility GDS Fact Checking Legal Information Accuracy Data Management

Writer, editor & content designer

QP Communications

Mar 2024 - Jul 2025 (1 year 4 months)

Wrote, edited, and designed pages for the Institute of Physics Drupal 10 website. Conducted accessibility reviews and resolutions using AI plus manual corrections, and created page meta information to support SEO for Barrow Cadbury.

Drupal Content Design AI Assisted Accessibility Review Positional Text Accessibility Accessible Color and Contrast Digital Content Review

Content Manager

Greater London Authority

Aug 2023 - Feb 2024 (6 months)

Overlaid creative work with oversight of the content calendar and review of the content design process. Created Drupal 10 CMS pages to GDS standards, scoped projects to align with strategic priorities, and managed a team of content designers and an administrator.

Drupal GDS Project Scoping Content Standards Data Management Team Leadership

Copywriting Senior Manager

Mace

Jun 2022 - Jun 2023 (1 year)

Wrote engaging copy in clear English for complex policy, technical, data, legal, and strategic documentation for UK and global audiences. Developed tone of voice and style guides, created ServiceNow CMS web pages, and informed content development with metrics and user testing analysis, editing to GDS style.

Style Guide ServiceNow GDS Content Strategy Metrics User Analysis Stakeholder Management

Content Lead

Wellcome

Aug 2020 - Dec 2021 (1 year 4 months)

Created and commissioned short- and long-form written and visual content for internal communications. Led style and tone of voice, designed pages in Drupal 9, and used agile processes and content calendar planning to improve engagement during organisational change.

Content Strategy Editorial Leadership Written Content Drupal 9 Agile Visual Content Calendar Content and Engagement