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Matthew King

@matthewking1

Senior copywriter and content strategist delivering brand-accurate, SEO-ready messaging for digital and campaign environments.

United Kingdom
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What I'm looking for

I’m looking to lead content strategy and copy delivery for ambitious brands—balancing sharp messaging with tight-deadline delivery, strong editorial standards, and SEO/GEO performance, while collaborating closely with stakeholders and writers.

I’m a senior copywriter with 15+ years of experience delivering high-quality content across digital, print, and campaign environments. My career evolved from noticing a problem in a lack of copy when selling websites—then building a copywriting solution—and growing into leadership across messaging, editing, and delivery.

I lead content strategy, copy development, and delivery across multiple clients and industries, combining creative writing with project and stakeholder management. I produce copy for websites, blogs, campaigns, landing pages, apps, ads, and marketing materials, then edit and proof to ensure accuracy, clarity, and alignment with brand voice.

I develop and implement content strategies that align with company goals, audience needs, and SEO and GEO performance. I translate complex briefs into clear, engaging messaging, apply tone-of-voice guidelines, and support clients and writers to deliver consistently strong work.

I also manage teams of freelance writers, suppliers, and stakeholders—providing guidance, feedback, and quality control while keeping projects moving. From concept to delivery, I plan and coordinate content campaigns and high-volume projects under tight deadlines without compromising standards.

Experience

Work history, roles, and key accomplishments

FR
Current

Freelance Content Strategist

Freelance

Sep 2009 - Present (16 years 9 months)

Led content strategy and copy development across websites, campaigns, landing pages, apps, ads, and print materials for multiple clients. Managed freelance writers and suppliers, maintained brand voice and editorial standards, and delivered high-volume projects to tight deadlines.

Education

Degrees, certifications, and relevant coursework

Matthew hasn't added their education

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