At Mobipesa Company, I managed and monitored marketing campaigns, then analyzed performance metrics to optimize results.
I tracked paid advertising metrics including CPA, CPC, CTR, and conversion rates, and used data analysis to support campaign decisions.
I handled client communication and support while maintaining accurate reporting and tracking systems.
I also assisted in improving operational and marketing efficiency. My experience includes media buying, audience segmentation, A/B creative testing, and budget management.
