michael friedman

I’m a B2B sales and partnerships professional with 12+ years of experience helping companies grow through enterprise sales, strategic partnerships, and relationship-driven business development.

Over the past several years, I’ve specialized in the franchising and franchise technology space, working with franchisors and multi-unit brands across franchise development, operations, CRM, marketing, and technology. I’ve worked with organizations ranging from emerging brands to large franchise systems, giving me a strong understanding of both the technology that supports franchisors and the business challenges they’re trying to solve.

My background spans full-cycle enterprise sales, new business development, account expansion, renewals, channel and alliance partnerships, and building relationships with executive-level stakeholders. I’m particularly strong at navigating complex sales cycles, understanding a customer’s underlying business problem, and connecting the right solution to measurable business outcomes.

I’m currently exploring opportunities in B2B SaaS, franchising, partnerships, sales, business development, and related technology or services. I’m especially interested in companies where I can combine my sales experience with my knowledge of the franchise industry and help build sustainable, long-term growth.

Outside of work, I’m an avid Braves and Georgia football fan and love collecting watches.