Jacqueline Alves

Built an AI-assisted content workflow that turns livestreams into captioned short-form social clips, reducing production time by 90% while maintaining human approval before publishing. Increased Instagram followers from approximately 6K to 16.7K and grew Instagram to approximately 332K monthly views.

Raised daily inbound lead volume from 1–3 to 8 through segmentation, conversion optimization and nurture. Launched a webinar program that became a new lead source, with 75% of attendees returning across sessions.

Led the U.S. company's entry into the Brazilian higher-education market: positioning, localized website and sales materials, and go-to-market plan. Built the local team and ran direct outreach to universities to open the first sales conversations.

Managed a 40,000-lead monthly acquisition pipeline, running growth experiments to lift lead quality and conversion by market. Found a key conversion barrier (fear of learning in English) through funnel research, which later informed the company's business pivot.

Built and owned the lead funnel in HubSpot, defining MQL tiers and the SQL definition with Sales, growing SQLs 40% from 99 to 138 per month. Shifted acquisition from outbound to inbound, raising inbound's share of new deals from 54% to 77% and growing organic traffic 5.8x in three years.

Joined as the first marketing hire, then built and led the full marketing team across CRM, acquisition, content, performance marketing and partnerships, helping drive 16x revenue growth. Ran paid acquisition on Facebook and LinkedIn as the company moved from a consumer app to B2B buyers.

Ran digital and employee communications across the website and intranet, including internal engagement campaigns for staff. Managed the organization's presence at student fairs with 50,000+ attendees.

In progress.

Completed Digital Marketing Professional program.

Completed MBA in Market Management.

Completed BA in Marketing and Communication.