Anjolaolorun Alabi

Direct the overarching marketing strategy, million-dollar budget, and technical marketing infrastructure for a complex structural engineering manufacturer. Designed and implemented targeted, automated acquisition campaigns using enriched intent signals, generating a $100M+ sales pipeline and driving 35% YoY growth.

Designed targeted lead generation campaigns and conversion funnel optimization campaigns that increased Sales Qualified Leads by 100% within one year. Built and led a high-performing marketing team and agency partners, improving operational efficiency by 23% through structured processes and performance management.

Managed performance marketing strategies and digital acquisition campaigns for a portfolio of enterprise and mid-market clients, including regulated financial institutions. Led performance marketing campaigns across paid search and paid social, delivering 30% increase in customer acquisition and 25% improvement in conversion rates through data-driven optimization.

Led the regional growth marketing team for a global education brand. Executed integrated acquisition campaigns across paid media, influencer partnerships, and content marketing, increasing market share from 23% to 49.1% and driving 56.85% revenue growth.

Optimized digital advertising campaigns and targeting strategies that increased client acquisition by 67% in six months.

Managed social media marketing and paid advertising campaigns that increased audience engagement by 80% within six months. Optimized digital marketing campaigns and landing pages, increasing online lead generation by 128%.

Pursuing an MBA in Business Analytics at Carleton University, expected to complete in 2026.

Completed the HubSpot Marketing Hub Software certification from HubSpot in 2026.

Attained the Chartered Marketer designation from the Canada Marketing Association in 2025.

Completed a Diploma in Professional Marketing from the Chartered Institute of Marketing, UK, from 2020 to 2021.

Earned a Diploma in Product Marketing from the Product Marketing Alliance in 2021.

Earned the Clay Studio Certification from Clay in 2025.