Jacob Galvan
@jacobgalvan
Operations Analyst at Bath & Body Works who launched a birthday rich push series and executes email, SMS, and in-app campaigns.
United StatesWhat I'm looking for
At Bath & Body Works, I execute high-volume email and in-app campaigns using Salesforce Marketing Cloud, and manage push and SMS deployments. I launched a birthday rich push series with dynamic content and targeted audience segmentation.
At Pacsun, I tested websites, emails, and mobile apps across browsers and devices, and supported app development by creating Nano slices and managing link structures. Earlier, at Sunshine & Supply Co, I spearheaded targeted email campaigns and contributed to e-commerce website development.
Experience
Work history, roles, and key accomplishments
Operations Analyst
Bath & Body Works
Jan 2022 - Present (4 years 8 months)
Led end-to-end execution of high-volume email and in-app campaigns, including deployment, scheduling, and strategic pausing of sends using Salesforce Marketing Cloud. Launched a successful birthday rich push series and managed SMS campaigns, optimizing engagement and deliverability.
QA Specialist
Pacsun
Jan 2020 - Dec 2022 (2 years 11 months)
Reviewed digital projects and developed robust test strategies, ensuring cross-browser and cross-device compatibility for websites, emails, and mobile apps. Collaborated with Merchandising and Marketing teams to verify accuracy of promotions and pricing.
Marketing Assistant
Sunshine & Supply Co
Jan 2018 - Dec 2020 (2 years 11 months)
Conducted meticulous QA and editing of customer-facing email proofs and analyzed campaign performance metrics to refine email marketing strategies. Spearheaded targeted email campaigns and contributed to ecommerce website development.
Education
Degrees, certifications, and relevant coursework
University of La Verne
Bachelor of Arts, Business Administration
Bachelor of Arts in Business Administration from the University of La Verne, completed in June 2018.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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