Jaclyn Townsend
@jaclyntownsend
I lead global, data-driven marketing that builds brands, accelerates growth, and connects business strategy to execution.
United StatesWhat I'm looking for
At TGS, I lead global marketing from strategy through execution, reporting to the EVP of People & Communications. I previously led corporate and global marketing initiatives that supported sales, brand loyalty, awareness, and business growth.
Across more than 20 years in marketing, I've built value-based marketing and communications programs for multinational companies. My work spans go-to-market strategy, account-based marketing, omnichannel programs, product and field marketing, public relations, and corporate communications.
At MicroSeismic, I led marketing and communications directly for the CEO, developing an extensive plan to drive sales through interactive digital solutions, engaging messaging, and public relations. Earlier, I created PanAmerican Geophysical's first marketing and brand strategy, including its website, conferences, PR, and digital marketing efforts.
I use data to prioritize, plan, and measure marketing impact. I'm driven by collaborating across the business to turn innovation and creativity into stakeholder-centered results.
Experience
Work history, roles, and key accomplishments
Responsible for global marketing at TGS, from strategy to execution, reporting to the EVP, People & Communications.
Led all corporate marketing, public relations, brand identity, and field marketing initiatives for TGS; reported to the head of strategic intitiatives. Responsible for developing and executing the corporate marketing strategy and vision to help drive sales and build brand loyalty and awareness.
Hired to evolve TGS marketing to help accelerate business growth, develop and lead a diverse team, and promote the company's global core business.
Reported to the CEO and led all marketing and communications initiatives - from strategy to execution. Developed and designed an extensive marketing plan to stay ahead of the competition and drive sales using unconventional marketing strategies such as interactive digital solutions, inspiring and engaging messaging and an aggressive PR approach.
Hired to develop value-based selling tools for targeted account marketing and planning, higher lead conversion, and differentiated messaging at every stage of the buyer journey. Responsibilities included campaign development, communications oversight and project execution to support sales and brand awareness/authority.
Contracted full-time to develop and implement the start-up's first-ever marketing and brand strategy to raise the company's profile and entrance to the market. Executed the development of the company's website, all international and domestic conferences, public relations activities and digital marketing efforts.
Worked as Marketing Specialist at Sercel.
Worked as Marketing Manager at Aker Solutions.
Worked as Marketing Intern at Shell.
Education
Degrees, certifications, and relevant coursework
University of Houston
BBA, Marketing
1998 - 2003
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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