At Mercury Marine, I manage new product launches, sales programs, and seasonal campaigns, while supporting the e-commerce go-to-market strategy with industry research. I developed and executed a dealer webinar that had the fiscal year's highest engagement and directly contributed to increased sales of 100- and 300-hour maintenance kits.
At Plexus Corp., I managed SEO blog content and webpage development; the work doubled organic website traffic. Earlier at Brady Corporation, I managed marketing communications projects and developed event strategies that increased qualified leads by 620%.
