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Alexandra Ursin

@alexandraursin

Marketing Communications Manager at Sherwin-Williams, shaping communications for a 1,500-person annual North American meeting.

United States

Message

At Sherwin-Williams, I lead communications and content initiatives supporting a 1,500-person annual North American meeting. I manage content strategy and publishing across the division website, SharePoint intranet, and Highspot, and develop media and industry communications.

I also manage the Mercedes-AMG PETRONAS Formula One partnership and develop executive presentations and sales enablement programs. Earlier at Sherwin-Williams, I led Monday.com adoption across marketing teams; at L’Oreal, I governed product lifecycle data for five professional beauty brands, covering 20K+ SKUs.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Manager

Current

Sherwin-Williams

Oct 2024 - Present (2 years)

Lead cross-functional communications and content initiatives supporting a 1,500-person annual North American meeting, partnering with sales, product, technical and executive leadership teams. Manage content strategy, governance and publishing for the division website, SharePoint intranet and Highspot sales enablement platform.

Content Strategy Marketing Communications SharePoint Highspot Media Planning Press Releases Podcast Production Video Content Creation Thought Leadership Executive Presentation Sales Enablement Brand Visibility

Assistant Marketing Communications Manager

Sherwin-Williams

May 2023 - Oct 2024 (1 year 5 months)

Created customer-facing communications, sales enablement content, presentations and campaign assets supporting product launches and strategic marketing initiatives. Led implementation and adoption of Monday.com for all marketing teams and analyzed program performance to support data-driven decisions.

Marketing Communications Sales Enablement Content Creation Presentation Skills Campaign Assets Monday.Com Project Management Data Analysis Reporting

Associate Marketing Manager

Sherwin-Williams

Dec 2020 - May 2023 (2 years 5 months)

Managed a technical product application for sales teams, partnering with divisional stakeholders and IT teams to improve functionality, data accuracy and user experience. Integrated Google Analytics reporting and streamlined the marketing request process through SharePoint, Microsoft Forms and Power Automate.

Product Management Google Analytics SharePoint Microsoft Forms Power Automate Data Analysis Stakeholder Management Process Improvement

Product Management Analyst

L'Oreal

Aug 2016 - Dec 2020 (4 years 4 months)

Governed product lifecycle data for five professional beauty brands (20K+ SKUs) to maintain data integrity. Led cross-functional initiatives with marketing, supply chain, ecommerce and sales teams to improve product data management and business processes.

Product Data Management Data Governance Cross functional Leadership Training Process Improvement Operational Efficiency