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Ivan Shumaylov

@ivanshumaylov

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Growth marketer at Beglarian Fabrics who generated €360.7k in attributed revenue at 4.33x blended ROAS.

Germany

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What I'm looking for

I’m open to Senior Performance Marketing Manager and Growth Marketing Lead roles, as well as selected Head of Growth roles. I’m based near Düsseldorf and open to remote work across Europe or hybrid/on-site roles in Düsseldorf/NRW, Hamburg, or Berlin.

At Beglarian Fabrics, I own Meta Ads and Google Ads end to end for an international B2B e-commerce retailer specializing in deadstock fabrics. My campaigns generated €360.7k in attributed revenue and 1,913 orders at 4.33 blended ROAS.

I also built and led a two-person creator and influencer workflow, achieving 3.16x ROAS on a fully loaded cost basis. Over the most recent 10 weeks, blended ROAS reached 5.39, including 5.82 on Meta Ads.

Previously, at Carpet Pro, I led a four-person marketing team and helped increase net profit by 7% year over year while reducing marketing spend as a share of revenue from 16.1% to 12.7%. I made Meta Ads profitable within the first month and grew channel-attributed net profit by 77% year over year.

At Marquiz, a SaaS platform for interactive lead-generation funnels, I owned growth across English-, Spanish-, and Portuguese-speaking markets and led a six-person SEO team. Before that, I founded a marketing consultancy that served over 90 clients in seven countries. I work hands-on with acquisition, testing, and measurement, and I’m open to Senior Performance Marketing Manager, Growth Marketing Lead, and selected Head of Growth roles.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth / Performance Marketing Lead — Beglarian Fabrics

Current

Beglarian Fabrics

Nov 2025 - Present (11 months)

International B2B e-commerce retailer specializing in deadstock fabrics.
· Own Meta Ads and Google Ads end-to-end — strategy, campaign structure, budget allocation, optimization, creative testing, CRO, and attribution.
· Generated €360.7k in attributed revenue and 1,913 orders from €83.3k in paid media spend — 4.33 blended ROAS.
· Delivered 5.39 blended ROAS over the most recent 10 weeks, includin

Current

Founder

Current

Shorty Football Shirts

Jun 2024 - Present (2 years 4 months)

Worked as Founder at Shorty Football Shirts.

CMO / Head of Marketing — Carpet Pro

Carpet Pro

Aug 2024 - Nov 2025 (1 year 3 months)

UAE cleaning company specializing in carpets, upholstery, and home textiles.
· Led a four-person marketing team across performance marketing, PPC, SEO, and CRM.
· Increased net profit by 7% YoY while reducing the marketing spend ratio from 16.1% to 12.7%.
· Turned Meta Ads profitable within the first month and grew channel-attributed net profit by 77% YoY; +50% organic traffic.
· Rebuilt campaign

Perfomance Marketing Manager; SEO Lead

Marquiz

Aug 2022 - Aug 2024 (2 years)

SaaS platform for interactive lead-generation funnels.
· Owned growth across English-, Spanish-, and Portuguese-speaking markets — Google Ads, Meta Ads, TikTok Ads, CRO, and funnels.
· Tested 10+ growth hypotheses per week; achieved 4x MoM and 30x YoY lead growth in 2024.
Grew the English-language website beyond the Russian version in monthly registrations; led an SEO team of six.

Founder

Marketing Consulting/Agency

Oct 2019 - Feb 2022 (2 years 4 months)

Performance Marketing Consultant — International Marketing Consultancy
- Provided services in performance marketing and website conversion optimization (over 90 clients from 7 countries in total);
- Among clients: Whitewill (a top real estate agency in the UAE), Yango.com (a Yandex project), Tranio, and others;
- Experience managing an advertising budget of $1,000 per day;
- Author of the digital

Fractional CMO / Performance Marketing Lead — Lekvi Group s.r.o.

Lekvi Group

May 2017 - Sep 2019 (2 years 4 months)

· Managed a four-person performance team across Facebook Ads, Google Ads, project management, and design.
· Delivered acquisition plans of up to 1,200 inbound leads per month; improved lead quality through targeting, creative, and landing pages.