I am seeking a role as a Marketing Manager where I can combine creativity and strategy—using storytelling, campaign planning, and data insights to grow brands, engage communities, and keep experimenting with fresh ideas that deliver results.
Looking for a job
Gofaone Galeage
@itumelenggofaonegaleage
Marketing and business strategist, educator, and author. Skilled in digital strategy and brand growth.
BotswanaWhat I'm looking for
Results-driven marketing professional with 5+ years of experience executing high-impact digital campaigns across SEO, content marketing, and brand management. Delivered 30% year-on-year revenue growth and increased online engagement by 40% within 6 months through targeted, data-driven strategies. Improved website traffic by 50% via SEO optimisation and reduced customer acquisition costs by 20% through campaign refinement and audience segmentation.
Experienced in managing end-to-end campaigns, achieving email open rates above 25% and click-through rates exceeding 10% using Mailchimp, while maintaining CRM data accuracy and improving lead conversion rates by 15% through Zoho CRM. Proficient in building and optimising websites on WordPress, and leveraging Google Analytics to track performance, generate insights, and guide strategic decision-making.
Recognised for translating analytics into actionable marketing strategies that consistently improve ROI, strengthen brand positioning, and drive sustainable business growth.
Experience
Work history, roles, and key accomplishments
AC
Current
Marketing Executive
Alefie Cosmetics
Nov 2021 - Present (4 years 6 months)
Creative marketing professional skilled in digital campaigns, SEO, social media, and brand management. Achieved 30% sales growth in one year and boosted engagement by 40% in six months at Alefie Cosmetics. Proficient in ZohoCRM, MailChimp, WordPress, and Google Analytics, with a strong background in business education and data-driven strategies.
ME
BUSINESS STUDIES TEACHER
Ministry of Education
Jan 2016 - Oct 2021 (5 years 9 months)
Taught business management, commerce, accounting, and HR concepts to secondary school students from 2020 to 2025, achieving a 70% pass rate. Monitored performance, provided personalized feedback, and prepared tests and exams in line with curriculum standards.
PD
MARKETING EXECUTIVE
Prolific Designs
Nov 2010 - Jul 2013 (2 years 8 months)
Led multi-channel marketing campaigns, boosting brand recognition by 25%, increasing website traffic 20% in 6 months, generating 15% more sales leads, and improving customer satisfaction by 15%.
Education
Degrees, certifications, and relevant coursework
BC
Brentwood Open Learning College
Certificate in Public Relations, Public Relations
2023 - 2023
Completed a Certificate in Public Relations from Brentwood Open Learning College in 2023.
eMarketing Institute
Certificate in Search Engine Optimization, Search Engine Optimization
2023 - 2023
Earned a Certificate in Search Engine Optimization from eMarketing Institute in 2023.
GG
Google Digital Garage
Certificate in Fundamentals in Digital Marketing, Digital Marketing
Completed a Certificate in Fundamentals in Digital Marketing via Google Digital Garage in 2023.
University of Botswana
Postgraduate Diploma in Education, Education
2014 - 2015
Completed a Postgraduate Diploma in Education during 2014–2015.
University of Botswana
Bachelor's Degree in Business Administration, Business Administration (Marketing)
2006 - 2013
Earned a Bachelor’s Degree in Business Administration with a focus on Marketing at the University of Botswana in Gaborone from 2006 to 2013.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
BotswanaAuthorized to work in
Salary expectations
60k-110k USD
Social media
Job categories
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