Gofaone Ramaphane

Established and grew OOH advertising accounts across billboards and airports, developed proposals and customer value plans, and implemented multimedia content strategies that increased client campaign visibility.

Led strategic marketing and re-branding projects including Banc ABC to Access Bank, implemented marketing plans and partnerships, and drove sales and sponsorship initiatives to improve brand presence.

Managed a 2.1M event project for the Orange FA cup, developed marketing materials and partnerships with corporate stakeholders, and produced revenue forecasts and quarterly reports to increase brand awareness.

Provided client services, prepared quotes, opened accounts, and secured strategic corporate and government clients through targeted outreach and sales presentations to grow business relationships.

Led a 12-person sales team, monitored KPIs, implemented coaching and problem-solving interventions, and grew the client database and sales performance.

Maintained customer follow-ups, conducted market and competitor research, and supported finance and deals teams with due diligence on funding applications.

Executed tactical marketing of products, built strong customer relationships, and performed operational cost and schedule analyses to optimize marketing spend.

Taught and supervised students per syllabus, updated school records, trained the debate team, and contributed to raising pass rates from 55% to 85%.

Managed office supplies and procurement, implemented communication systems, maintained equipment, negotiated vendor terms, and oversaw invoicing and policies.

Prospected and developed client relationships, assessed funding applications, ensured compliance for account openings, and coordinated with banks for transactions and drafts.

Bachelor of Arts in Humanities with a major in History and Archaeology from the University of Botswana.