Israel Bjorn Martinez

Optimized Amazon product listings using keyword research and advanced SEO to improve visibility and conversions. Managed Amazon PPC campaigns, operations, shipping/inventory coordination, and trained account and PPC managers with SOPs and onboarding materials.

Managed product listing templates, image uploads, and listing compliance while coordinating with Amazon to resolve listing issues. Prepared and submitted category-approval documentation, monitored inventory levels, and created weekly Amazon posts for clients.

Led operations across Amazon-focused client projects by streamlining workflows and coordinating cross-functional delivery to meet deadlines. Trained Amazon Account & PPC managers, developed SOPs and video onboarding materials, and supported recruitment and project execution using Asana, Wrike, Monday.com, and Trello.

Developed and optimized Google Search Ads PPC campaigns to drive sales and improve brand visibility, while directing marketing strategy across social media, SEO, and Amazon PPC. Managed operations and client projects, coached account and PPC managers with SOPs and onboarding videos, coordinated shipping and inventory flow, and supported recruitment and lead generation.

Managed and optimized product listings across Amazon and other eCommerce marketplaces to maintain accuracy and compliance. Coordinated shipping plans and inventory receipt checks, handled category-approval documentation with Amazon, reported unauthorized sellers, and created ad campaigns to maximize ROI.

Coordinated internal resources and third-party vendors to execute projects by defining scope, building work plans, allocating resources, and maintaining schedules. Led customer support operations by setting agent performance targets, scheduling coverage, delivering trainings, monitoring quality, and providing reports and recommendations to management.

Provided Tier 3 technical support by troubleshooting issues related to HTML5, PHP, CSS, JavaScript, and XML, and following up with customers to resolve product defects or malfunctions. Communicated with project and support teams about bugs and product updates, improved support processes, and contributed to knowledge-base articles and technical guides.

Assisted website visitors in real time by addressing concerns and providing email support to customers and clients. Escalated complex issues to senior management to ensure timely resolution.

Completed a Bachelor of Science in Information Technology at Colegio de Dagupan from 2007 to 2011.