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isabel letort

@isabelletort

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Customer experience designer at TIPTI, developing a proposal to improve the e-commerce journey.

Ecuador

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At TIPTI, I’m developing a prototype and proposal to improve the customer experience across the e-commerce journey.

In the Kantar Consumer Insights Challenge, I developed a product launch strategy from qualitative insights and identified market opportunities through consumer motivations, perceptions, and emotional drivers.

For the Vania Market Research real-life project, I conducted and analyzed qualitative interviews about consumer motivations, perceptions, and the purchase journey, then synthesized the findings into strategic recommendations.

At HOJA VERDE CIA. LTDA., I developed a wellness campaign for 700+ employees that increased participation by 25%, and designed internal surveys to help optimize induction and onboarding strategies.

Experience

Work history, roles, and key accomplishments

Current

Junior Experience Designer

Current

Tipti

Sep 2026 - Present (1 month)

Developing a prototype and proposal to improve the customer experience across the e-commerce journey.

Customer Experience Ecommerce Prototyping

Consulting Intern

PricewaterhouseCoopers

May 2024 - Jul 2024 (2 months)

Conducted interviews and analyzed information to support organizational consulting projects. Prepared strategic client presentations based on KPI analysis and contributed to business development initiatives.

Consulting KPI Analysis Client Presentations Business Development

HR & Marketing Intern

Hoja Verde Cia. Ltda.

Jul 2023 - Aug 2023 (1 month)

Developed a wellness campaign for 700+ employees, increasing participation by 25%. Designed internal surveys and analyzed data to optimize induction and onboarding strategies.

Human Resources Marketing Survey Design Data Analysis Onboarding

Data Analysis / Data Mining Intern

Sense International LLC

Sep 2021 - Dec 2021 (3 months)

Researched and identified 100+ potential clients, expanding partnership opportunities and strengthening commercial efforts. Reduced report preparation time by 15% by creating standardized templates.

Data Analysis Data Mining Market Research Report Generation

Education

Degrees, certifications, and relevant coursework

IE Business School

MSc, Consumer Behavior & Market Research

2025 -

Activities and societies: Kantar Consumer Insights Challenge; NIQ x Kraft Heinz Challenge; Vania Market Research real-life project.

Pursuing an MSc in Consumer Behavior & Market Research with coursework in qualitative research, ethnography, and consumer decision making. Engaged in real-world projects with Kantar, NIQ, and Vania Market Research.