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Verónica Moreno

@veronicamoreno

I turn market research and consumer insights into decision-ready recomendations for growth, service improvement, and strategy.

Ecuador

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What I'm looking for

I'm looking for remote consulting, freelance or recurring projects, part-time opportunities, and I am also open to discussing suitable full-time roles where I can lead research and turn evidence into strategic recommendations.

I've led market research, social research, and consumer insights projects for Punto de Partida and PROPRAXIS–Sigma Dos, translating business questions into qualitative, quantitative, and mixed-method studies. My work spans demand analysis, segmentation, customer experience, feasibility, positioning, and market opportunities.

I turn surveys, interviews, official statistics, and competitive intelligence into executive reports and practical recommendations. I've managed studies across Ecuador, including a comprehensive higher-education study involving more than 4,500 surveys and customer-experience research for electricity utilities.

Experience

Work history, roles, and key accomplishments

Current

Managing Director & Senior Market Research Consultant

Current

Punto de Partida Cia. Ltda.

Dec 2015 - Present (10 years 9 months)

Leads research engagements from problem definition through methodology, fieldwork, analysis, and strategic recommendations. Designs questionnaires, guides, samples, and quality-control processes, and conducts demand, satisfaction, feasibility, positioning, and market opportunity studies.

Market Research Consumer Insights Qualitative Research Quantitative Research Survey Design Segmentation Customer Experience Project Management Data Analysis Executive Reporting

Research Consultant & Project Manager

PROPRAXIS-Sigma Dos

Mar 2012 - Mar 2023 (11 years)

Directed market and social research projects for private companies, public institutions, and international organizations. Managed methodologies, client relationships, timelines, teams, and deliverables, converting complex findings into executive conclusions and practical recommendations. From 2015, this was a project-based role alongside my leadership of Punto de Partida.

Market Research Social Research Project Management Client Relationships Data Integration Executive Reporting Strategic Recommendations

District Marketing Coordinator

H&R Block

Oct 2011 - Apr 2012 (6 months)

Coordinated local marketing activities across 19 offices, supporting campaign implementation and culturally diverse customer outreach.

Marketing Coordination Customer Outreach

Consultant / Information Analyst

PROPRAXIS-Sigma Dos

Dec 2001 - Nov 2009 (7 years 11 months)

Designed questionnaires, conducted desk research, analyzed surveys and interviews, and produced client-ready reports, presentations, marketing plans, and communication recommendations.

Questionnaire Design Desk Research Survey Analysis Report Writing Marketing Planning Communication Recommendations

Education

Degrees, certifications, and relevant coursework

Universidad de Palermo

Master of Business Administration, Strategic Marketing

2005 - 2006

Grade: 3.82/4

Activities and societies: Academic focus: Business Marketing, Business Strategy and Planning, Brand Management, Integrated Marketing Communications, and Media Analysis.

MBA in Strategic Marketing from Universidad de Palermo, Buenos Aires, Argentina, completed in 2006.

Universidad del Azuay

Bachelor's Degree, Business Administration

1998 - 2004

Grade: 45.52/50

Activities and societies: President of the Business Administration Student Association, representing students and supporting academic and student activities

Bachelor’s degree in Business Administration from Universidad del Azuay, Ecuador (Ecuadorian professional title: Commercial Engineer). The program provided comprehensive training in business management, marketing, statistics, strategic planning, human resources, and accounting.

Universidad del Azuay

Bachelor's Degree, Social Communication

1998 - 2003

Grade: 47.52/50

Activities and societies: Top graduate; Honorato Vázquez Medall

Bachelor’s degree in Social Communication from Universidad del Azuay, Ecuador. The program covered professional writing, advertising, communication campaign planning, video production, radio, and communication for education. Recognized as the top graduate and recipient of the Honorato Vázquez Medal.