Open to opportunities

Martín Ramírez

@martnramrez

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Strategic marketing professional skilled in data-driven commercial execution.

Ecuador

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What I'm looking for

I seek a data-driven marketing role where I can use BI and Excel to optimize commercial performance, lead teams, and drive measurable growth.

I am a strategic marketing professional who transforms data into actionable commercial insights to drive growth and improve profitability. I combine analytical rigor with hands-on execution in both digital and traditional marketing environments.

My experience includes data annotation and quality assurance for AI model training, and building reports and dashboards using Power BI and Excel to support decision-making. I have supported commercial initiatives at regional scale and optimized processes to improve results.

As a freelancer I designed and implemented marketing strategies, managed POP materials and activations, and defined KPIs to measure and boost sales and brand positioning. I have also coordinated in-store merchandising and field teams to improve visibility and execution.

I bring a performance mindset, strong BI and Excel skills, leadership in small teams, and a proven ability to communicate insights clearly to stakeholders to drive measurable commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Data Annotator – AI Supervisor

Current

DataForce by TransPerfect

Sep 2025 - Present (4 months)

Analyze and validate large volumes of data for AI training, perform classification and quality assurance per technical guidelines, and produce Power BI and Excel reports to support decision-making.

Data Annotation Quality Assurance Power BI Microsoft Excel Data Analysis Data Classification Reporting AI Training

Freelance Marketing Consultant

Self-Employed

Dec 2024 - Jun 2025 (6 months)

Designed and implemented digital and traditional marketing strategies for small businesses, managed POP materials and activations, and defined commercial KPIs to drive sales and strengthen brand positioning.

Marketing Strategy KPI Tracking Sales Growth Positioning Campaign Execution

Commercial & Marketing Intern

Telefónica

Oct 2023 - Apr 2024 (6 months)

Supported regional commercial initiatives and managed high-value commercial areas, optimized commercial and administrative processes, and assisted analysis of commercial results to improve profitability.

Commercial Area Analysis Process Optimization KPI Analysis Reporting Marketing Support Coordination

Trade Marketing Intern

GM Insigna S.A.

Jun 2023 - Aug 2023 (2 months)

Managed POP materials, merchandising, and in-store displays; coordinated promoters and merchandisers; and supported Business Intelligence with data analysis and report preparation to improve brand visibility.

Trade Marketing Merchandising Data Analysis Reporting Retail Execution