isabella savvides

Planned, executed, and optimized 25+ multi-channel paid social campaigns across Meta, TikTok, Instagram, Facebook, and YouTube for high-growth CPG brands. Managed $10K–$100K campaign budgets and used audience targeting, creative testing, and A/B experimentation to improve performance and maximize return on ad spend.

Designed and executed data-driven growth strategies with creators using audience insights, trend analysis, and performance metrics to improve engagement and monetization outcomes. Onboarded 3,500+ creators to the AdFairy platform and supported long-term retention and growth through structured onboarding and ongoing performance guidance.

Led brand partnership and sponsorship sales for The Donna Drake Show, driving outreach, pitching, and closing of 200+ B2B partnerships across broadcast and streaming platforms. Managed a 5-person sales team and owned end-to-end sales cycles, tracking performance metrics and pipeline activity to optimize outreach and closing strategies.

Supported customer service and e-commerce operations by managing online order fulfillment, holiday order processing, capacity planning, labor utilization, and operational compliance. Led front-line service delivery by balancing in-store and online customer flow, creating staff schedules, coaching team members, and driving continuous process improvement.

Worked as a cashier supporting store operations.

Pursuing a BBA in Marketing Management at Baruch College's Zicklin School of Business, with expected graduation in May 2027.

Earned an associate’s degree in Liberal Arts from Suffolk County Community College, completed in May 2022.