Open to opportunities

Irsa Kanwal

@irsakanwal

Message

I build high-ROI Google, Meta, and Local Services Ads campaigns.

Pakistan

Message

What I'm looking for

I'm looking for paid media opportunities where I can own multi-platform campaign strategy, optimization, tracking, and reporting while driving measurable ROI, qualified leads, and sales for international clients.

I manage paid media campaigns across Google Ads, Meta Ads, and Local Services Ads for agencies and international clients in the US, UK, Denmark, Canada, and UAE. At ADMS Media Services, I manage 20+ automotive dealership accounts, owning setup, optimization, reporting, GA4 tracking, LSA compliance, and lead quality.

I've delivered measurable outcomes, including 3,000% ROI for a Denmark-based B2B client, DKK 300,000 revenue from DKK 2,500 investment, and 40 qualified B2B leads that resulted in four long-term customers. For StudySmartly, I generated Rs. 100,000 monthly revenue from Rs. 30,000 ad spend and achieved 233% ROI.

I bring end-to-end campaign ownership, from keyword research and account structure to audience targeting, A/B testing, conversion tracking, budget optimization, and performance reporting. I focus on practical strategies that improve ROAS, lead quality, sales volume, and conversion rates.

Experience

Work history, roles, and key accomplishments

Senior Paid Media Specialist

ADMS Media Services

Jan 2024 - Dec 2026 (2 years 11 months)

Managed 20+ Google Ads, Meta Ads, and LSA accounts for automotive dealership clients, owning the full account lifecycle from setup through optimization and reporting. Ensured LSA compliance, GA4 tracking accuracy, and consistent lead quality.

Google Ads Meta Ads GA4 Lead Generation Account Management Optimization Reporting