Open to opportunities

Muhammad Waleed Hassan

@muhammadwaleedhassan

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Digital Marketing Manager specializing in paid media, marketing automation, and performance-driven growth.

Pakistan

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What I'm looking for

I seek a performance-focused role where I can lead paid media strategies, implement marketing automation, optimize funnels, and drive measurable ROI while collaborating with a growth-oriented team.

I am a results-driven Digital Marketing Manager with extensive experience in SEM, PPC, SEO, and marketing automation across Google, Meta, TikTok, and LinkedIn.

I have managed substantial ad spend, delivered measurable ROI improvements (130–150% month-over-month in Google Ads), and achieved high-performing Meta campaigns that generated significant revenue and qualified conversions.

I build automated lead funnels and CRM integrations using Go High Level to speed follow-up by 70% and increase reconversions by 28%, while creating live dashboards for real-time performance tracking.

I lead teams and collaborate with cross-functional stakeholders to optimize creative, conduct A/B testing, and manage budgets to maximize ROI and sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

AM Digital Marketing / MBE Canada

Apr 2023 - Present (2 years 8 months)

Plan and manage paid ad campaigns across Google, Meta, TikTok, Snapchat, and LinkedIn, building automated GHL lead funnels and live dashboards that drove ROI growth of 130–150% month-over-month.

Google Ads Meta Ads Conversion Rate Optimization A B Testing Performance Tracking

Assistant Manager, Digital Marketing

BSD Technologies (Pvt.) Ltd.

Jan 2021 - Oct 2022 (1 year 9 months)

Executed cross-channel digital campaigns integrating SEO, SEM, and social media, led team performance to meet KPIs, and improved conversion rates via optimized creatives and user journeys.

SEM SEO PPC Team Management Campaign Optimization KPI Tracking Budget Management

Digital Marketing Executive

Herbion International / YOC / Axact

Jan 2016 - Jan 2021 (5 years)

Supported multi-channel marketing efforts combining SEO, PPC, and paid social, managed daily keyword bids and budgets, and collaborated with creative teams to align campaign strategies.

PPC Keyword Bidding Paid Social Campaign Optimization Collaboration Google Analytics