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Khizer MarketerKM
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Khizer Marketer

@khizer

I build and optimize Google and Meta lead generation campaigns using data-driven testing and conversion tracking.

Pakistan
Message

What I'm looking for

I'm looking for a paid advertising role where I can manage Google and Meta lead generation campaigns, strengthen my optimization skills, and contribute through tracking, testing, reporting, and data-driven performance improvements.

I plan, set up, and optimize Google Ads and Meta Ads campaigns focused on lead generation, traffic quality, and business growth.

I build campaign structures, ad groups, audiences, placements, and budget plans around campaign objectives and target customers. I also create ad copy, CTA messaging, and landing page flows to improve CTR and conversion rate.

I use Google Tag Manager and Google Analytics 4 to set up and test conversion tracking for lead forms, website actions, and key campaign events. I monitor impressions, clicks, CTR, CPC, CPA, conversion rate, and return on ad spend to identify improvement opportunities.

I improve campaign performance through audience targeting, retargeting, keyword adjustments, budget reallocation, negative keywords, placement reviews, and A/B testing. I prepare clear performance reports with insights, optimization actions, and next-step recommendations.

Experience

Work history, roles, and key accomplishments

PP
Current

Paid Ads Specialist

Performance Marketing Projects

Jan 2025 - Present (1 year 8 months)

Planned, set up, and managed Google Ads and Meta Ads campaigns focused on lead generation and business growth. Optimized ad copy, audiences, and budgets to improve CTR, conversion rate, and ROI.

Education

Degrees, certifications, and relevant coursework

University of the Punjab logoUP

University of the Punjab

Bachelor of Business Administration, Marketing

2025 -

Pursuing a Bachelor of Business Administration in Marketing at the University of the Punjab, Lahore.

Tech stack

Software and tools used professionally

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