Owais Hanif
@owaishanif
Experienced Google PPC specialist driving ROI through data-driven paid marketing strategies.
What I'm looking for
I am a results-driven Google Paid Marketing specialist with hands-on experience managing and optimizing PPC campaigns to increase ROI and acquire quality customers. I combine data analysis, strategic bidding, and creative ad design to deliver measurable growth.
In roles spanning Digital Marketing Executive to Associate Marketing Manager and Senior Paid Marketing Manager, I built and executed targeted Google Paid strategies that improved engagement, market share, and revenue for multiple organizations.
I collaborate with sales analysts to evaluate campaign performance and translate data insights into actionable optimizations, while also managing budgets and forecasting performance trends.
I hold certifications including Google Ads Search, Google Analytics, Google Tag Manager, HubSpot and Google Digital Garage, and I focus on campaign optimization, keyword strategy, lead generation, and continuous process improvement.
Experience
Work history, roles, and key accomplishments
Senior Paid Marketing Manager
MadcomDigital
Sep 2022 - Present (3 years)
Led Google paid marketing strategy and campaign optimization to significantly improve ROI, using data-driven targeting and collaboration with sales analysts to boost engagement and revenue.
Associate Marketing Manager
Digitonics Labs (Pvt.) Ltd
Jul 2021 - Aug 2022 (1 year 1 month)
Developed and executed marketing campaigns, analyzed market research and campaign performance, and implemented loyalty and lead-generation programs that increased market share and revenue.
Digital Marketing Executive
Infinite Marketing Solutions
Feb 2019 - Jul 2021 (2 years 5 months)
Built and implemented overall digital marketing strategy, managed keyword development, budget allocation and campaign optimization to drive relevant traffic and quality leads.
Education
Degrees, certifications, and relevant coursework
Federal Urdu University
Master of Commerce, Commerce
2021 - 2023
Completed a two-year Master of Commerce program focused on customer service and commerce-related subjects from October 2021 to December 2023.
Nazeer Hussain University
Bachelor of Commerce, Commerce
2017 - 2019
Completed a Bachelor of Commerce (B.Com) program from February 2017 to August 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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