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Owais Hanif

@owaishanif

Experienced Google PPC specialist driving ROI through data-driven paid marketing strategies.

Pakistan
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What I'm looking for

I seek a performance-focused role where I can manage paid search budgets, optimize campaigns using data, collaborate with analysts, and drive measurable ROI and growth.

I am a results-driven Google Paid Marketing specialist with hands-on experience managing and optimizing PPC campaigns to increase ROI and acquire quality customers. I combine data analysis, strategic bidding, and creative ad design to deliver measurable growth.

In roles spanning Digital Marketing Executive to Associate Marketing Manager and Senior Paid Marketing Manager, I built and executed targeted Google Paid strategies that improved engagement, market share, and revenue for multiple organizations.

I collaborate with sales analysts to evaluate campaign performance and translate data insights into actionable optimizations, while also managing budgets and forecasting performance trends.

I hold certifications including Google Ads Search, Google Analytics, Google Tag Manager, HubSpot and Google Digital Garage, and I focus on campaign optimization, keyword strategy, lead generation, and continuous process improvement.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

FU

Federal Urdu University

Master of Commerce, Commerce

2021 - 2023

Completed a two-year Master of Commerce program focused on customer service and commerce-related subjects from October 2021 to December 2023.

NU

Nazeer Hussain University

Bachelor of Commerce, Commerce

2017 - 2019

Completed a Bachelor of Commerce (B.Com) program from February 2017 to August 2019.

Tech stack

Software and tools used professionally

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Owais Hanif - Senior Paid Marketing Manager - MadcomDigital | Himalayas