I'm currently managing Google Ads and Meta Ads at Digital Shack, where I plan, launch, and optimize campaigns for conversions, lead generation, traffic, and brand awareness. I've managed paid-media budgets up to £30K per month, delivered up to 7× ROAS, and reduced CPL by 30%.
Previously at SoftSteer Technologies, I ran paid campaigns for SaaS and technology products across Search, Display, Shopping, YouTube, Performance Max, Facebook, and Instagram. My combined organic-content and paid-campaign work doubled qualified leads and contributed to up to 43% organic traffic and visibility growth.
At Bookme.pk, I supported the Car Rental vertical launch through targeted content, landing pages, and paid campaign messaging while helping grow social followers by 3,000+.
My foundation is in content, SEO, and performance measurement. I use GTM, GA4, Meta Pixel, conversion tracking, audience testing, and performance data to improve CPA, CPL, ROAS, CTR, and CPC.
