Irina Akelyeva

Provides ecommerce consultancy services, focusing on Shopify and Shopify Plus optimization for DTC brands.

Worked as Digital Marketing Consultant at Tuscany Now & More Ltd..

EMAIL MARKETING
We do a full-cycle email marketing - from design and segmentation to automation. ESPs: Klavyio, Mailchimp, SendGrid, Dotmailer, GetResponse, Active Campaign, Sendpulse.

INBOUND MARKETING
We create valuable content for your potential customers and promote it through the most effective channels.

CRM-MARKETING
We help you with the advanced segmentation of your database and automatio

Course "Email marketing"
Program "Professional Diploma in Marketing" - Module "Digital Marketing Strategy"
Intensive course for executives "Digital Marketing Strategy"

IPM Business School has the longest in Belarus experience in business education and is recognised as a leading private business school in Belarus В . IPM Business School is the only business school in Belarus that has the Internati

Ernesto de Barcelona (www.ernestodebarcelona.com) is a local designer brand of handmade jewellery & accessories. It is a small enterprise where I worked as a Marketing Director developing and executing marketing strategy:
- social media marketing,
- PR 2.0,
- trade marketing,
- email marketing,
- content marketing,
- SEO&SEM,
- E-Commerce.
Our marketing strategy covered B2B and B2C and primari

I started working at Belarusian Economic Research and Outreach Center (BEROC) as a project manager in 2009 in Kiev, it was a start-up project.
Together with the excellent team we have built sustainable influential economic think tank recognised on local and international level.
The range of my duties was extremely wide and included:
- daily management;
- strategy and budget development;
- fu

Worked as Financial And Administrative Manager at BEROC.

Country Team Leader under international project “Workshops for Economic and Business Journalist from Ukraine and Belarus”.
- strategy development;
- proposal and budget development;
- fundraising;
- team leading;
- development and maintenance of relationships with stakeholders in Belarus and abroad;
- development and maintenance of relationships with partners of the project;
- marketing and

Assistant to the Project "Belarusian Economic Research and Outreach Center" at Kyiv School of Economics/EERC.
- management of day-to-day operations;
- technical and financial reporting;
- maintenance of the web-site and marketing;
- networking;
- organization of workshops, visits, internships and conferences.

I started working at the IPM Research Center in November 2007 as a project assistant and in March 2009 I was promoted to a position of project coordinator.
I assisted in
- grant proposals development,
- organization of workshops and conferences,
- public relations and marketing,
- databases development and maintenance,
- text formatting,
- interpreting (oral and writing),
- contracting,
-

- meetings organization;
- interpreting (oral and writing);
- organization of business trips;
- organization of workshops and conferences;
- development of presentations and marketing materials.

Framing Problems - Defining Value, Create Persona, Metrics and Data
Design Thinking
VPC and BMC
Minimum Viable Product + Roadmap
Story mapping for the companies
Agile Methodologies: Kanban, Scrum

Courses:
- Foundations of Marketing and Digital Marketing
- Community Management
- Digital & Social Media Strategy
- SEO
- Brand Reputation
- E-Commerce
- Content Marketing
- Managing Digital Marketing Teams

Certificate of the Controller Akademie AG (Germany)
Business Value Assessment; Cash Management; Capital Market; Management Reporting and Financial Analysis; Financial Planning

General Management; Human Resources Management; Finance and Information Management; Customers and Quality Management

Faculty of Philosophy and Social Studies, Sociology Department; Specialist in Sociology/BA in Sociology; Major in Sociology of Management;