Open to opportunities

Irfa T

@irfat

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Passionate social media marketer with over 12 years of experience.

Canada

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth.

I am a dedicated social media and communications expert with over 12 years of experience in managing global brand marketing programs and executing integrated media strategies across various digital platforms. My journey has been marked by a commitment to enhancing user engagement and fostering vibrant online communities. At NetEase, I successfully implemented community management practices that led to a 30% rise in user engagement and significantly boosted community interactions for major gaming titles.

Throughout my career, I have demonstrated a strong ability to collaborate with diverse teams and stakeholders, ensuring that marketing strategies align with broader business goals. My role at Codashop saw me expand our online presence from six channels to over 120, achieving remarkable growth in social media engagement. I pride myself on my analytical skills, utilizing advanced tools to refine content strategies and enhance visibility for my clients.

With a solid foundation in digital marketing and a passion for storytelling, I am eager to leverage my expertise to drive impactful marketing initiatives that resonate with audiences and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

Senior Community Developer

Current

NetEase

Nov 2022 - Present (2 years 7 months)

At NetEase, I implemented community management practices that enhanced user engagement by 30%. I led social media strategies for gaming titles, achieving significant player growth and community interactions. My role involved overseeing digital campaign management, ensuring effective marketing strategies.

Community Management Social Media Strategy Campaign Management User Engagement Analytics Content Strategy Project Management Marketing Strategy

Global Social Media and Influencer Manager

CODA PAYMENTS

Aug 2020 - May 2022 (1 year 9 months)

I expanded Codashop's online presence from 6 to over 120 platforms, achieving a 270% increase in YouTube subscribers. I led viral campaigns and collaborated with teams to enhance client projects and revenue streams.

Social Media Management Influencer Marketing Content Strategy Campaign Management Analytics Community Engagement Brand Partnerships Project Coordination

Digital and Social Media Lead

CHEIL WORLDWIDE

Mar 2019 - Jul 2020 (1 year 4 months)

I led a team in executing innovative social media strategies and managed digital campaigns from budgeting to analytics. My role involved driving account growth through strategic client relationships and advising on brand strategy.

Digital Marketing Social Media Strategy Analytics Campaign Management Team Leadership Brand Strategy Market Trends

Digital Media and Content Marketing Lead

FOREO ADRIA

May 2018 - Mar 2019 (10 months)

I managed digital marketing across the APAC region, executing social media strategies aligned with brand initiatives. I achieved significant results through influencer marketing and developed a content creators program.

Digital Marketing Social Media Strategy Influencer Marketing Content Creation Team Management Budget Management

Brand and Content Marketing Manager

GOOGLE ASIA PACIFIC

Aug 2017 - May 2018 (9 months)

I directed brand and content marketing for the Womenwill program, achieving notable organic growth and market engagement across 22 emerging markets.

Brand Marketing Content Strategy Program Management Strategic Planning

Corporate Communications Advisor

DELL TECHNOLOGIES

Sep 2014 - Aug 2017 (2 years 11 months)

I led internal communication efforts for leadership teams, coordinating company-wide communications and enhancing employee engagement through strategic messaging.

Corporate Communications Internal Communications Stakeholder Engagement Content Creation

Marketing and Communications Manager

SINGAPORE INSTITUTION OF SAFETY OFFICERS

Nov 2013 - Sep 2014 (10 months)

I managed media relations and developed strategies to enhance the institute's visibility through various media channels, resulting in increased awareness of programs.

Media Relations Marketing Strategy Communications Management Public Relations Content Development

Corporate Communications Manager

EURASIAN ASSOCIATION OF SINGAPORE

Jan 2012 - Nov 2013 (1 year 10 months)

I developed publicity plans for events and revamped the association's website, enhancing its social media presence and community outreach efforts.

Public Relations Social Media Strategy Event Marketing Community Engagement

Copywriter

FORMUL8 PTE LTD

Oct 2011 - Jan 2012 (3 months)

I conceptualized advertising campaigns and pitch strategies for various brands, enhancing their market presence through creative content.

Copywriting Advertising Strategy Content Creation Brand Strategy

Account Executive

EITAN SINGAPORE

Jun 2010 - Oct 2011 (1 year 4 months)

I worked closely with key accounts to enhance brand strategies and client relationships, contributing to successful marketing initiatives.

Account Management Brand Strategy Brand Initiatives Strategic Planning

Education

Degrees, certifications, and relevant coursework

General Assembly

Certification, Digital Marketing

2017 -

Completed a certification in Digital Marketing, focusing on digital strategies, analytics, and effective online marketing techniques.

Northumbria University

Bachelor of Arts, Mass Communications

2014 - 2015

Grade: 2nd Class Honours, Upper Division

Studied Mass Communications and Public Relations, focusing on the principles of effective communication and media strategies. Achieved a 2nd Class Honours, Upper Division.