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Kumkum Rajawat

@kumkumrajawat

I am an MSc Digital Marketing student with 2.5+ years in educational consulting and digital campaigns.

Germany
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What I'm looking for

I am looking for a role supporting alumni engagement and community-building through creative outreach, event coordination, CRM-driven engagement, and organized administrative support in a collaborative team.

I am an MSc Digital Marketing student in Berlin with 2.5+ years of experience in educational consulting, customer engagement, and digital campaigns. I bring a global mindset and a passion for community-building.

In my roles as Senior Learning Consultant and Business Development Executive, I delivered client-focused consultations, converted high-intent leads, and consistently surpassed revenue targets. I used structured CRM systems, Excel reporting, and CMS tools to manage data and improve learning outcomes. I also coordinated outreach and follow-up campaigns that boosted engagement.

I create social content using Canva, manage Mailchimp campaigns, and focus on SEO/SEM, social media strategy and brand management while seeking opportunities to support alumni engagement, events and organized administrative work.

Experience

Work history, roles, and key accomplishments

PL

Business Development Executive

PlanetSpark

Feb 2023 - Mar 2024 (1 year 1 month)

Conducted counseling sessions and converted high-intent leads into enrollments, consistently surpassing weekly revenue targets through strategic communication. Maintained accurate data records and led follow-up campaigns to sustain conversion rates.

Education

Degrees, certifications, and relevant coursework

International School of Management logoIM

International School of Management

Master of Science, Digital Marketing

MSc in Digital Marketing with a focus on SEO/SEM, social media strategy, brand management, and content creation, delivered through a multicultural academic program in Berlin.

PR

Prestige Institute of Management & Research

Bachelor of Commerce, Commerce

2020 - 2023

Bachelor of Commerce specializing in business operations, finance, and marketing fundamentals, with developed interests in accounting, management, and digital marketing.

Tech stack

Software and tools used professionally

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Kumkum Rajawat - Senior Learning Consultant - Great Learning | Himalayas