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Wael Hnaien

@waelhnaien

Market research and strategy professional at Infineon Technologies AG who supported ecosystem marketing and partner management in automotive microcontrollers.

Germany

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At Infineon Technologies AG, I supported ecosystem marketing and partner management in the microcontroller and automotive domain. I conducted competitor benchmarking, market research, and stakeholder analysis to support strategic planning.

At Formtastic GmbH, I supported customer acquisition for a SaaS product through SEO, content, and digital marketing campaigns. I also supported project management at Infineon Technologies AG, using Confluence, Octane, and Jira for project documentation and agile activities.

Experience

Work history, roles, and key accomplishments

Working Student, Ecosystem Marketing

Infineon Technologies AG

May 2025 - May 2026 (1 year)

Supported ecosystem marketing and partner management in the microcontroller and automotive domain. Conducted competitor benchmarking, market research, and stakeholder analysis to support strategic planning.

Market Research Competitive Analysis Stakeholder Analysis AI Tools Cross functional Coordination

Digital Marketing Intern

Formtastic GmbH

Oct 2024 - Jan 2025 (3 months)

Supported customer acquisition for a SaaS product through SEO, content creation, and digital marketing campaigns. Assisted with Google Ads campaign optimization and performance tracking using Google Analytics.

SEO Content Creation Google Ads Google Analytics Campaign Optimization

Working Student Project Management Office

Infineon Technologies AG

Nov 2023 - Apr 2024 (5 months)

Supported project managers in project preparation, planning, documentation, and PMO activities. Created and maintained Confluence spaces and used Octane for agile project management.

Project Management Confluence Octane Jira Agile Documentation

Education

Degrees, certifications, and relevant coursework

Technical University of Munich

Master of Science, Management and Technology

2026 -

Pursuing a Master of Science in Management and Technology at the TUM School of Management, with expected completion in the near future.

Technical University of Munich

Bachelor of Science, Management and Technology

2021 - 2026

Completed a Bachelor of Science in Management and Technology at the TUM School of Management, including a thesis on stakeholder-oriented materiality in sustainability reporting.