Looking for a job

Inês Cruz

@inscruz

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I grow B2B SaaS accounts through renewals, upsells, and trusted client relationships.

Portugal

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What I'm looking for

I'm looking to build trusted client relationships in a B2B SaaS, customer success or account management role where I can drive renewals, revenue growth and measurable customer outcomes.

I've managed B2B SaaS accounts across the UK, Nordics and US, focusing on renewals, upsells and long-term client satisfaction.

At goFluent, I managed a portfolio of 50 accounts, led stakeholder communications, negotiated contracts and partnered with Customer Success, Product and Technical teams to improve retention. I used Salesforce to maintain forecasting, opportunity tracking and account health, while supporting LMS, LXP and SAML integration needs.

At Makers Academy, I guided prospective students from enquiry through enrolment, managed high-volume admissions pipelines and improved the customer journey. I also used HubSpot for data logging, pipeline building, automations and sequences, and shared acquisition insights with Marketing.

I'm fluent in English and Spanish, with Portuguese as my mother tongue. Alongside my commercial work, I've managed a residential refurbishment project, coordinating suppliers, budgets, timelines, documentation and municipal compliance.

Experience

Work history, roles, and key accomplishments

Current

Property Renovation & Project Management

Current

Self Employed

Feb 2025 - Present (1 year 7 months)

Managed full refurbishment of a residential property, coordinating contractors, suppliers, and timelines while ensuring quality and budget control. Oversaw financial planning, legal subdivision, and compliance with municipal regulations.

Project Management Budgeting Procurement contractor coordination Legal Compliance

Account Manager, UK, Nordics and US

goFluent

Dec 2024 - Feb 2025 (2 months)

Managed a portfolio of 50 B2B accounts across the UK, Nordics, and the US, driving renewals and upsell opportunities. Partnered with Customer Success, Product, and Technical teams to improve retention and ensure revenue growth.

Salesforce Account Management B2B SaaS Customer Retention Contract Negotiation Upselling Pipeline Management Forecasting LMS LXP SAML

Course Sales Manager

Makers Academy

Mar 2022 - Aug 2024 (2 years 5 months)

Managed a high-volume admissions pipeline, guiding prospective students from enquiry to enrolment while meeting conversion targets. Consulted on career transition pathways and supported new programmes with partners and government funding.

Sales Admissions Pipeline Management HubSpot CRM Data Collection Marketing Collaboration Customer Journey Mapping

Support Administrative Assistant

Makers Academy

Sep 2021 - Mar 2022 (6 months)

Supported B2B and B2C teams by nurturing candidate pipelines and hosting information sessions. Conducted business research to identify key stakeholders for the B2B team.

Administrative Support Pipeline Nurturing Communication Skills Business Research Stakeholder Analysis

Sales Assistant

AG UK / Subdued

Oct 2020 - Sep 2021 (11 months)

Provided sales support in a retail environment, assisting customers and driving sales.

Waiter/Supervisor

Sonae Capital / Aqualuz Tróia

May 2019 - Sep 2020 (1 year 4 months)

Served customers and supervised operations in a hospitality setting.

Receptionist

Novotel Waterloo

Oct 2017 - Mar 2018 (5 months)

Managed front desk operations, greeting guests and handling inquiries.

Facilitator-ICS

Restless Development

May 2017 - Jul 2017 (2 months)

Volunteered as a facilitator, supporting community development initiatives.

Host / Bar Maître d'

Balthazar Restaurant

Jul 2015 - Apr 2016 (9 months)

Managed hosting and bar operations, delivering high-quality customer service.

Education

Degrees, certifications, and relevant coursework

Birkbeck University of London

Bachelor of Arts, Global Politics and International Relations

Pursuing a BA in Global Politics and International Relations, with core areas including research, international business, communication, and analytical thinking.