Open to opportunities

Natasha Chataika

@natashachataika

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Experienced marketing professional with a passion for data-driven strategies.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for career growth and collaboration in a dynamic team environment.

I am an experienced marketing professional with over 13 years of comprehensive experience in sales, brand management, and digital marketing. My proven track record includes driving brand awareness and implementing strategic marketing campaigns that achieve significant performance improvements through data-driven approaches. Currently, I serve as an Email Marketing Coordinator at ALX Africa, where I have successfully increased email open rates by 25% and improved click-through rates by 15% through rigorous A/B testing methodologies.

Throughout my career, I have held various roles, including Brand Manager and Account Executive, where I managed substantial marketing budgets and led integrated marketing campaigns. My ability to develop personalized email strategies has resulted in higher engagement rates and reduced customer onboarding time. I pride myself on my strategic marketing development skills and my commitment to achieving optimal resource allocation while maintaining budget compliance.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Coordinator

Current

ALX Africa

May 2024 - Present (1 year 1 month)

Increased email open rates by 25% through strategic content optimization and advanced segmentation techniques. Managed a subscriber database of over 50,000 with a 98% deliverability rate.

Email Marketing Data Analysis Content Optimization Techniques Automation Campaign Strategy Segmentation Performance Metrics

Email Management and Marketing Specialist

Zimworx

Nov 2023 - Apr 2024 (5 months)

Achieved a 35% increase in customer engagement through targeted email campaigns. Reduced campaign deployment time by 60% with advanced automated workflows.

Email Campaigns Automation Customer Engagement Performance Metrics Data Analysis Campaign Management Strategy Development

Brand Manager

Zimworx

Nov 2022 - Sep 2023 (10 months)

Developed and executed brand strategies, managing a $250,000 marketing budget. Led integrated campaigns to enhance brand awareness while ensuring budget compliance.

Brand Strategy Budget Management Campaign Development Resource Allocation Team Collaboration

Account Executive

Barkers Ogilvy

May 2020 - Nov 2022 (2 years 6 months)

Managed client communications and project budgets ranging from $100,000 to $500,000. Coordinated cross-functional teams to achieve project goals within budget.

Client Management Budgeting Communication Project Management Team Collaboration

Brand Development Manager

Bradbury Advertising

Jun 2019 - Apr 2020 (10 months)

Led brand development initiatives, enhancing market presence and customer engagement through strategic marketing efforts.

Brand Development Market Research Customer Engagement Strategic Marketing Campaign Management Team Leadership Performance Analysis

Sales Executive

Gifts and More

May 2018 - May 2019 (1 year)

Drove sales growth through effective customer relationship management and targeted sales strategies.

Sales Strategy Customer Relationship Management Market Analysis Negotiation Performance Metrics Team Collaboration Communication

Assistant Account Executive

Barkers Ogilvy

Mar 2009 - Apr 2018 (9 years 1 month)

Supported account management activities, assisting in project coordination and client communications.

Account Management Project Coordination Client Communication Time Management

Education

Degrees, certifications, and relevant coursework

University of South Africa

Programme in Marketing Management, Marketing Management

2023 - 2025

Completed a Programme in Marketing Management focusing on perspective and environmental scanning, market segmentation, and strategy modules with notable distinctions.