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Inisha Banerjee

@inishabanerjee

I build data-backed GTM strategies, client partnerships, and performance marketing campaigns.

India
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What I'm looking for

I'm looking for a client-facing performance marketing or account role where I can combine market research, campaign strategy, stakeholder management, Google Ads exposure, and data-backed reporting to drive account growth and GTM decisions.

At ORIX India, I own client account strategy and delivery for OEM partnerships across the Western region. I translate partner objectives into leasing and mobility proposals, coordinate internal execution, and support account growth through proactive stakeholder engagement.

At Pernod Ricard India, I built a 250+ stakeholder partnership database from 90+ field visits and created a channel-readiness dashboard that identified approximately 34% of sites for highest investment. I also planned and measured a pilot activation that delivered 350 footfall, 71% engagement, and a 62% conversion-to-trial rate.

I've supported product marketing at Darkmatter with hands-on Google Ads campaign work and developed GTM and sales strategy recommendations for Britannia Industries' protein bar launch. My field research for the Ladakh Football Awakening Project reached 200+ youth, with recommendations adopted by the AIFF.

I bring a research-driven approach to client strategy, market mapping, performance reporting, and go-to-market planning. I'm building on my MBA in Marketing from IMT Ghaziabad to contribute in performance marketing and client-facing account roles.

Experience

Work history, roles, and key accomplishments

OI
Current

Product Team

ORIX India

May 2026 - Present (5 months)

Owns client account strategy and delivery for OEM partnerships, acting as primary point of contact and translating client objectives into actionable proposals for leasing and mobility solutions.

Education

Degrees, certifications, and relevant coursework

IMT Ghaziabad logoIG

IMT Ghaziabad

Master of Business Administration, Marketing

2024 -

Grade: 83.84%

Activities and societies: Exchange Semester: TBS Education, France (Jan–Mar 2025) — selected among 45 of 700 students; 10 CGPA

Pursuing a Master of Business Administration (PGDM) in Marketing at IMT Ghaziabad, with an exchange semester at TBS Education, France.

Savitribai Phule Pune University logoSU

Savitribai Phule Pune University

Master of Science, Microbiology

2021 - 2022

Grade: Grade O

Completed a Master of Science in Microbiology with Grade O.

Calcutta University logoCU

Calcutta University

Bachelor of Science, Microbiology

2020 -

Grade: 74.00%

Completed a Bachelor of Science (Hons.) in Microbiology with First Class Distinction.

Tech stack

Software and tools used professionally

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