Sakshi Sharda
@sakshisharda
Performance marketing strategist scaling ROAS and conversions across Google and Meta.
ZimbabweWhat I'm looking for
I’m a performance marketing and client-facing strategist who helps brands grow through data-driven media planning, testing, and optimization. In my current role, I’ve scaled paid media across Google Search, Display, YouTube, Performance Max, Meta, and remarketing—driving an average 35–40% lift in conversion rates and 4x ROAS.
I’ve managed high-priority accounts and consistently hit KPI targets (95%+), while improving efficiency with 23% lower CPA. Through high-intent keyword targeting and landing page optimization, I’ve increased conversions by 39%—and I’ve contributed 45% YoY revenue growth by aligning strategy to performance signals.
Previously, I managed acquisition budgets at ICICI Bank, including ₹10L/day spend, delivering 130M+ impressions at a 6.13% CTR and leading an ₹80L credit card campaign with 11.53% revenue contribution growth. I’ve also built my foundation through growth and brand-focused work (Brand Marketing, Brand Strategy, and digital marketing roles) and continuously upskill through programs like Growth Marketing (GrowthSchool) and Digipivot (Google/HUL/Avtar).
Experience
Work history, roles, and key accomplishments
Client Service Strategist
BrandYourself
Aug 2023 - Present (2 years 9 months)
Scaled paid media campaigns across Google Search, Display, YouTube, Performance Max, Meta, and remarketing, increasing conversion rates by 35–40% and delivering 4x ROAS with lower CPA. Managed 15+ high-priority client accounts, achieved 95%+ KPI targets, and led/mentored a team of 5 to improve delivery timelines by 30%.
Performance Marketing Manager
Icici Bank
Apr 2022 - Aug 2023 (1 year 4 months)
Managed a ₹10L/day acquisition budget and drove 130M+ impressions at a 6.13% CTR. Led a ₹80L credit card acquisition campaign, delivering 11.53% growth in revenue contribution through end-to-end digital campaign planning, tracking, and optimization.
Brand Marketing Intern
Swiggy
Mar 2022 - Apr 2022 (1 month)
Led social media for Swiggy’s private brands across major platforms, driving a 27.72% lift in engagement.
Brand Strategy Intern
Ddb Mudra Group
Sep 2021 - Nov 2021 (2 months)
Executed brand strategies for McDonald's, Amazon Prime, and Spotify, supporting strategy work for high-profile campaigns.
Digital Marketing Intern
Runtime Solutions
Apr 2021 - Jul 2021 (3 months)
Assisted in executing digital campaigns across social platforms and tracking performance metrics to support optimization.
Growth and Digital Marketing Associate
O.P. Gupta & Co.
May 2018 - Jun 2020 (2 years 1 month)
Executed digital marketing initiatives to improve brand visibility and generate qualified leads. Conducted market analysis to identify growth opportunities and drive data-backed marketing strategies.
Education
Degrees, certifications, and relevant coursework
Mudra Institute of Communication, Ahmedabad (MICA)
Master of Business Administration, Strategic Marketing and Communications
2020 - 2022
Earned an MBA with a focus on Strategic Marketing and Communications from MICA. Completed the program from July 2020 to April 2022.
St. Xavier’s College, Kolkata
Bachelor of Business Administration (Honours), Marketing Specialisation
2015 - 2018
Completed a BBA (Honours) with a Marketing specialization at St. Xavier’s College, Kolkata from April 2015 to April 2018.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
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