Imade Ehigiator

Secured seven strategic partnerships, resulting in a 15% increase in community members and enhanced brand engagement. Negotiated and finalized five stockist agreements, expanding product distribution and driving a 25% revenue increase.

Produced high-volume, engaging content (10 blog posts/week) across beauty, fitness, travel, and skincare niches, meticulously adhering to the client's brand voice and writing style. Additionally, spearheaded wellness community engagement by crafting email campaign strategies and impactful copywriting for successful event promotion.

Spearheaded the development of a 400-page anthology by commissioning stories from writers, conducting interviews with global creatives, and managing the project from concept to completion. This multifaceted role required excellent communication (email outreach), research for writer selection and interview topics, meticulous editing and proofreading, and strong project management skills.

Supported creative projects by conducting in-depth research for inspiration and information, creating mood boards for photoshoots, branding, and music videos. Additionally, provided administrative assistance by scheduling meetings, researching competitors, and managing project budgets.

Crafted compelling content across various platforms, including press releases featured in international fashion magazines (Teen Vogue), personalized influencer outreach materials for global figures (Tems, Temi Otedola, Vivendii), and engaging blog posts/short stories for social media and websites.

Activities and societies: General Secretary, Covenant University Communication Students Association. Served as a middleman between the department’s association, students and management, ensuring seamless communication and protection of interests between both parties. Contributed to coordinating department’s events.

Studied Mass Communication with relevant coursework in Public Relations, Corporate Communications, Advertising, Copywriting, Project Management, Branding, and Creative Direction. Gained foundational knowledge in various aspects of communication and media.