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Deborah Ajayi

@deborahajayi

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Results-driven Brand & Marketing Associate

Nigeria

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What I'm looking for

Seeking a challenging role in marketing communications

I am a dynamic and results-driven Brand & Marketing Associate with a proven track record of driving brand awareness, engagement, and revenue growth. With a keen eye for detail and a passion for storytelling, I excel in crafting compelling content across various platforms to resonate with target audiences.

My ability to seamlessly blend creativity with analytical insights allows me to optimize campaigns for maximum impact and ROI. As a proactive team player, I thrive in fast-paced environments, collaborating cross-functionally to achieve shared goals and exceed expectations.

With a relentless drive for innovation and a commitment to delivering results, I am poised to make a significant contribution to any marketing team. My experience spans marketing communications, content marketing, and community management, with a strong focus on developing and executing strategic content marketing campaigns across various platforms.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Associate

Current

Mecho Autotech

Jun 2024 - Present (1 year)

Developed and wrote various marketing materials such as press releases, brochures, newsletters, website content, social media posts, and blog articles. Managed and updated the company's website and social media platforms, creating engaging content that resonates with the target audience.

Content Development Digital Marketing Social Media Marketing Copywriting

Brand & Marketing Associate / Content Marketing Manager

Walure Capital

Dec 2022 - Jun 2024 (1 year 6 months)

Executed public relations strategies and developed media marketing strategies. Increased brand awareness by 40% through targeted social media campaigns and successfully launched a tech-based SME app with 500 sign-ups at its launch.

Content Marketing Digital Marketing Brand Management Social Media Marketing Copywriting

Radio Host / Voiceover Artist

City 1051 FM

Jun 2021 - Jan 2024 (2 years 7 months)

Developed and voiced scripts for a weekly show and co-hosted engaging programs. Provided voiceovers for advertisements and collaborated effectively with co-hosts and producers.

Voice Content Development Copywriting Public Speaking Audio Production

Community Manager - A Tech Talent Accelerator Program

Walure Capital

May 2023 - Aug 2023 (3 months)

Created and managed community platforms to facilitate discussions and knowledge sharing. Organized networking events and developed engaging social media content, resulting in a 10% increase in program applications.

Community Management Social Media Marketing Event Planning Content Development Interpersonal Communication

Hub Experience Officer

Walure Capital

May 2022 - Dec 2022 (7 months)

Established a conducive workspace environment and developed programs to cultivate a vibrant community. Engaged with members to enhance their experience, resulting in a 15% member retention rate.

Community Management Customer Service Event Planning Interpersonal Communication

Radio Presenter (Intern)

Sweet 1071 FM

Jun 2021 - May 2022 (11 months)

Moderated and hosted a weekly kids' show, conceived jingles and promotional content, and coordinated interviews with guests. Demonstrated adept organizational skills and operated technical equipment.

Public Speaking Content Development Audio Production Event Coordination Technical Skills

Education

Degrees, certifications, and relevant coursework

University of Benin

Bachelor of Arts, English Language and Literature

2015 - 2019

Studied English Language and Literature, focusing on the analysis of literary texts, understanding language structures, and developing critical thinking skills. Engaged in various projects that enhanced my writing and communication abilities.