Looking for a job

Ifesinachi Igbokweuche

@ifesinachiigbokweuch

I’m an email marketing specialist and Salesforce Admin who builds automated CRM-driven journeys that convert and retain.

Nigeria

Message

What I'm looking for

I’m looking to own email and marketing automation end-to-end—optimizing CRM segmentation, building scalable welcome and re-engagement journeys, and delivering measurable lift in engagement and revenue.

I’m a story-driven Email Marketer and Salesforce Admin with 4+ years of experience creating high-performing email campaigns, marketing automations, and CRM integrations for digital brands and coaches. I focus on measurable growth through personalized journeys, smarter segmentation, and CRM optimization.

In my recent work, I built a fully automated newsletter sign-up system and launched a re-engagement campaign for 1,245 subscribers—reactivating 700+ inactive contacts and converting 20% into paying customers. I also design responsive HTML email templates that keep brand consistency while improving readability and engagement.

As a Marketing Automation & CRM Specialist, I built automated lead capture workflows (Tally + MailerLite + Zapier) that cut manual data entry by 80%. I cleaned and standardized 400+ CRM records, implemented field validation rules, and supported marketing teams with custom fields and user-permission setup to drive long-term data accuracy.

I bring a hands-on optimization mindset from writing welcome and nurture funnels to planning sales funnel sequences that lift opens, clicks, and conversions. I’m also Salesforce certified and HubSpot-certified, and I’m energized by building scalable systems—whether it’s intent-based tagging ahead of launches or end-to-end lead segmentation workflows.

Experience

Work history, roles, and key accomplishments

Current

Public Relations Officer

Current

Easy-Tek App

Sep 2024 - Present (1 year 9 months)

Led email outreach and digital communications to promote access to tech for 700+ underserved students.

Digital Communication Public Relations Community Engagement Messaging Strategy Student Advocacy

Current

Marketing Automation & CRM Specialist

Current

Dan Mama Smart Homes

Jan 2024 - Present (2 years 5 months)

Built a lead capture workflow (Tally + MailerLite + Zapier) that cut manual data entry by 80%. Cleaned and standardized 400+ CRM records, implemented field validation rules, and trained marketing staff on custom fields and user permissions to improve long-term data accuracy.

Tally MailerLite Zapier Data Cleaning Data Validation Permissions Marketing Automation

Marketing Automation Specialist

Digital Union

Sep 2025 - Nov 2025 (2 months)

Built an automated newsletter sign-up system (Squarespace + ConvertKit) to convert website visitors into subscribers and eliminate manual list handling. Launched a re-engagement campaign for 1,245 subscribers, reactivating 700+ previously inactive contacts and converting 20% into paying customers.

Squarespace ConvertKit Email Marketing Marketing Automation

Project Manager

ALX Team

Oct 2024 - Apr 2025 (6 months)

Coordinated a cross-functional team to design solutions to tech illiteracy in Nigerian schools.

Project Management Cross functional Coordination

Email Copywriter

The Love Club

Apr 2024 - Aug 2024 (4 months)

Conducted audience analysis for a new product launch, boosting open rates to 35% and improving click-throughs and conversions. Authored a 3-day welcome email sequence to increase customer engagement and drive product interest.

Email Copywriting Audience Research Welcome Email Sequence Product Launches Conversion Optimization

Email Marketing Manager

Sweet2Elite

Apr 2024 - Aug 2024 (4 months)

Conducted audience analysis for a new product launch, driving 55% open rates and improving click-through and conversion performance. Wrote and implemented a 5-day welcome and lead nurturing sequence and a 3-day product launch sequence to guide the buyer journey and support early digital product sales milestones.

Lead Nurturing Product Launches Email Copywriting Conversion Optimization Marketing Analytics

Email Copywriter

Lisa Shield

May 2023 - Mar 2024 (10 months)

Performed audience research that increased conversions by 40% and developed marketing angles that reduced churn by 15%. Built a 5-day welcome email sequence that generated a 30% increase in sales over the previous campaign.

Audience Research Conversion Optimization Welcome Email Sequence Sales Growth Email Copywriting

Email Marketing Manager

Threads2Cash Course

Dec 2022 - Nov 2023 (11 months)

Designed lead magnets and ad copy that grew the email list by 70%. Built automated MailerLite + Make email sales funnels and launched product campaigns and re-engagement sequences, driving a 3x repeat customer rate and increasing open rates by 40%.

Lead Magnets MailerLite Sales Funnels Customer Retention

Scriptwriter & Transcriber

ALX Africa

Crafted emotionally engaging video ads for ALX Tech programs to boost brand awareness and transcribed videos to improve accessibility and increase audience engagement and viewership.

Video Scriptwriting Content Accessibility Audience Engagement Brand Awareness Content Promotion