Open to opportunities

Mariam Okanlawon

@mariamokanlawon

I’m an Email Marketing & Lifecycle Automation Specialist driving subscriber growth and conversions through Klaviyo automation.

Nigeria

Message

What I'm looking for

I’m looking to lead lifecycle and email automation that drives measurable growth—building Klaviyo workflows, segmenting audiences, and optimizing deliverability and performance so revenue and engagement keep rising.

I’m an Email Marketing & Lifecycle Automation Specialist with 3+ years of experience designing data-driven email campaigns that grow subscribers, boost engagement, and increase conversions. I specialize in building automated workflows in Klaviyo—welcome, nurture, promotional, and cart recovery—using performance data to continuously improve results.

At Vsavvy Academy, I increased email subscribers by 30% (3,100 → 4,030) in one month, generated 32% of total email revenue from lifecycle flows, and improved engagement by 40% within 90 days. I also refined messaging to lift click-through rates from 3.1% to 6.4% and segmented audiences by purchase behavior, engagement, and lifecycle stage to improve conversions by 18%, while recovering up to 12% of abandoned carts at Terracta Farms.

Experience

Work history, roles, and key accomplishments

Email Automation Specialist

Terracta Farms

Jan 2023 - Jan 2026 (3 years)

Developed an educational email series that increased click-through rates by 20% and improved repeat purchase engagement. Built welcome and cart abandonment recovery flows, recovering 8–12% of abandoned carts and generating an estimated $7,000 in recovered revenue over three months.

Klaviyo Mailchimp MailerLite HubSpot Email Copywriting HTML CSS

Lifecycle Marketing Specialist

Vsavvy Academy

Oct 2025 - Dec 2025 (2 months)

Designed and launched a lead magnet campaign that increased email subscribers by 30% (3,100 → 4,030) in one month. Built Klaviyo lifecycle flows that generated 32% of total email revenue and increased subscriber engagement by 40% within 90 days.

Klaviyo Lead Magnets Behavioral Targeting A B Testing Performance Optimization Email Deliverability Customer Journey Mapping