Open to opportunities

Oluwatunmbi Olajuyigbe

@oluwatunmbiolajuyigb

Message

I craft conversion-focused email campaigns that drive opens and repeat customers.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can own lifecycle email marketing, collaborate with founders and designers, and use segmentation, automation, and A/B testing to improve opens, clicks, and conversions.

I’m an email marketing specialist and conversion-focused copywriter who writes emails people actually open and act on. For the past three years, I’ve worked with e-commerce brands, business consultants, and service providers to create human-sounding email campaigns that drive results.

Right now, I manage email marketing for a consulting firm while also working with DTC brands on conversion-focused campaigns. I turn business goals into email strategy with lifecycle marketing—welcome flows that build trust, cart recovery sequences that bring people back, and retention campaigns that turn one-time buyers into repeat customers.

I’m hands-on with audience segmentation, automation workflows, and performance tracking through opens, clicks, and conversions. I collaborate closely with leadership and design/growth teams, build templates and reporting systems to keep messaging consistent, and use A/B testing and clear copy methods to improve engagement.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Specialist

Current

NewKindred Consulting Limited

Oct 2025 - Present (8 months)

Managed email marketing for a consulting firm and the NextPodX community platform, turning business goals into newsletters and promotional campaigns. Built segmentation strategies, tracked opens/clicks/conversions, and produced weekly/monthly performance reports and reusable email templates.

Email Marketing Lifecycle Marketing Market Segmentation Performance Tracking Reporting & Analytics Email Deliverability A B Testing

Email Copywriter

Darby Funeral Homes

Sep 2024 - Aug 2025 (11 months)

Wrote weekly email campaigns for a funeral services business by researching customer emotional needs and pain points. Collaborated with designers to ensure words and visuals aligned, delivering trust-building messaging for sensitive topics.

Email Marketing Sensitive Tone Messaging Storytelling Cross Functional Collaboration

Email Conversion Copywriter

ABIT Bespoke

Jun 2023 - Aug 2024 (1 year 2 months)

Created freelance email campaigns for a luxury footwear e-commerce brand, tailoring messaging to customer language and objections. Developed follow-up sequences to encourage repeat purchases and refined copy based on customer responses while aligning with designers and the growth team.

Objection Handling Cross Functional Collaboration

Junior Copywriter

Arc & Lines Design

Sep 2022 - Mar 2024 (1 year 6 months)

Wrote newsletters, promotional emails, and automated sequences for e-commerce clients by mapping customer journeys and creating welcome emails for each stage. Tested subject lines and messaging variations, built reusable templates to speed production, and supported junior writers while keeping campaigns aligned to brand guidelines.

Email Marketing Marketing Automation Customer Journey Mapping A B Testing Quality Review & Editing Brand Guidelines